Racket sports brand implements Centric PLM to drive more
efficient product development, rationalize data and provide a
foundation for growth
CAMPBELL, Calif., April 25,
2024 /PRNewswire/ -- Centric Software® is pleased to
announce that the sports brand JOOLA has selected their
Product Lifecycle Management (PLM) solution, Centric PLM™.
https://www.centricsoftware.com provides the most innovative
enterprise solutions to plan, design, develop, source, buy, make,
price, allocate, sell and replenish products such as fashion,
outdoor, luxury, multi-category retail, grocery, food &
beverage, cosmetics & personal care and consumer electronics to
achieve strategic and operational digital transformation goals.
Founded in 1952 in Germany,
JOOLA is a globally recognized indoor and outdoor table tennis
equipment brand that has sponsored 3 Olympic Games. JOOLA designs
and manufactures both hardline goods such as tables, rackets and
balls, as well as softline products such as apparel, footwear and
accessories. Since 2022, JOOLA has embraced the fast-growing sport
of pickleball and expanded into a range of products for pickleball
players.
Now headquartered in the US, JOOLA is working hard to grow the
brand internationally and wanted a PLM solution to better organize
product development data and free up resources.
"We launched the pickleball business in 2022, and we've seen
tremendous growth since then," says Richard
Lee, CEO of JOOLA. "We're launching new products left and
right, so we definitely need more data organization to make sure we
are tracking everything properly."
Austin Kim, Product Manager at
JOOLA, adds, "There's a lot of cross-team collaboration, especially
for design, so that transfer of information and data management can
get tricky. User errors happen, and it's hard to keep everything
updated."
JOOLA conducted extensive PLM research and due diligence,
ultimately selecting Centric PLM based on its industry reputation,
market leadership and usability. JOOLA will implement Centric PLM
for its global operations.
"Our teams are already pretty well-versed in Centric," says
Sunny Le, Director, Softline
Products at JOOLA. "We're excited to start using it, as we're going
to be living in it every day. Along with streamlining processes and
organizing data, it's also going to be beneficial from a labor
standpoint as we'll be able to use resources more efficiently. It
will make it really easy for us to work more collaboratively."
"The Centric team answers any questions we have and provides
solutions around best practices," concludes Kim. "We have had a
wonderful time working with them."
"We are delighted that JOOLA has placed their trust in Centric
to build a digital foundation for growth," says Fabrice Canonge, President of Centric Software.
"We look forward to working closely with JOOLA to drive more
efficient product development, expansion and innovation."
Learn more about Centric solutions.
https://www.centricsoftware.com
JOOLA (joola.com)
Established in Germany in 1952,
JOOLA has dominated the professional table tennis scene in
the United States for over 15
years. Partnering with North American Table Tennis (NATT) early on,
JOOLA established a strong presence through the North American Tour
and NATT's flagship event, the North American Teams Championships.
Each event in the Tour generally drew in 200 to 300 participants
and showcased about 30 JOOLA tables, while the Teams event exposed
the brand to nearly 1000 players, who competed on about 150 JOOLA
tables. With each successful event, JOOLA grew its fan base and
eventually became the most visible table tennis brand in US table
tennis.
JOOLA later served as the Official Table Sponsor of USA Table Tennis' (USATT), the national
governing body for table tennis, major tournaments from 2012 until
2019. This included the US Open and US National Championships.
In 2019, Sport Squad, Inc., the US-based distributor and
licensee of JOOLA for the North American and Brazilian market.,
announced its acquisition of JOOLA Tischtennis GmbH. Established in
2006 and based in Rockville, MD,
Sport Squad, Inc. was founded by Richard
Lee out of a love for table tennis. Sport Squad eventually
expanded to include 4 different brands dedicated to offering
interactive and immersive games and gaming equipment. It is the
parent company to JOOLA, iPong, Sport Squad, and Hit Mit. In 2022,
JOOLA launched JOOLA Pickleball and immediately took the sport by
storm as the sponsor of pickleball world #1 Ben Johns and a partner of USPPA.
Media Contact
Aurore Evee, Centric Software,
+16479155377, aurore.evee@centricsoftware.com,
www.centricsoftware.com
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SOURCE Centric Software