"Float Flex" Asks Americans to Train to Lift
One of Fast Food's Heaviest Drinks
LEXINGTON, Ky., Aug. 5, 2024
/PRNewswire/ -- A&W, America's oldest franchised restaurant
chain, is bulking up its annual National Root Beer Float Day
promotion this August 6th with a
nationwide challenge for those who think they've got the muscle to
handle one of the heaviest drinks in fast food: Want a free float?
Show off your flex.
On National Root Beer Float Day, August
6, simply show off your "Float Flex"—that is, flaunt your
new physique with your best muscle-flexing pose—at any
participating U.S. A&W location between 2 p.m.–8 p.m. local
time for a free, small Root Beer Float.
The "Float Flex" campaign encourages Americans to prepare their
bodies for the roughly 3 pounds 5 ounces of Made Fresh Root Beer
and creamy vanilla soft serve in a frosty glass mug that make up
the massive A&W Root Beer Float known around the world for over
100 years.
The brand tapped social influencers like Keith Habersberger of The Try Guys to get the
word out, and even created a home exercise kit featuring weighted
Root Beer Float replicas, headbands, wristbands, and more to help
float fans pack on muscle before the big day. A&W will be
promoting "Float Flex" content on their own social media channels,
as well as with paid social ads targeting existing customers and
other fast food fans.
No purchase is necessary. Just a suggested donation to A&W's
nonprofit partner DAV (Disabled American Veterans). Since the start
of the annual promotion, A&W has contributed over $1 million for veteran-related charities.
"A&W's iconic Root Beer Float is without a doubt one of the
heaviest drinks in the quick service restaurant industry," said
Liz Bazner, VP of Marketing &
Innovation at A&W. "It's so heavy that we worried we might be
missing out on a whole untapped market of folks that simply can't
handle its hugeness. This National Root Beer Float Day, we wanted
to get everyone pumped up and ready to enjoy their free float."
Anyone aged 13 and up can get a free Root Beer Float every year
on their birthday, plus more exclusive deals on A&W's
All-American Food, by joining Rooty's Mug Club at
awrestaurants.com/float-flex.
About A&W Restaurants
Founded in 1919, A&W is
America's oldest franchised restaurant chain. Known for its All
American Food, as well as Root Beer that is made fresh in each
restaurant and served in frosty mugs, there are more than 900
A&Ws in the U.S. and Asia.
Visit awrestaurants.com and awfranchising.com for more
information.
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SOURCE A&W Restaurants