Slalom Achieves All Five AWS Advertising and Marketing Technology Competency Distinctions
05 Agosto 2024 - 10:00AM
Slalom, the global business and technology consulting company,
today announced that it has achieved the Amazon Web Services (AWS)
Advertising and Marketing Technology (AMT) Competency distinctions
in the categories of Privacy Enhanced Data Collaboration,
Advertising Intelligence and Measurement and Advertising Platforms.
Slalom has now achieved distinctions in all five AMT Competency
distinctions after being previously recognized in the Digital
Customer Experience and Audience and Customer Data Management
categories.
The Advertising and Marketing Technology (AMT) Competency
recognizes Slalom’s expertise in providing customers with strategy
and technology consulting services that empower organizations to
reinvent workloads and deploy next-generation AWS-validated
solutions and services. As advertisers and marketers look to
leverage the cloud to innovate and lean into digital
transformation, they are increasingly looking for partners with
services and solutions purpose-built to meet their needs.
“Slalom is thrilled to achieve these latest AWS Advertising and
Marketing Technology Competency distinctions,” said Rio Longacre,
managing director of Advertising & Marketing Transformation for
Slalom. “Our goal is to be the go-to technology consulting company
for brands and agencies looking to future-proof their organizations
using AWS solutions.”
AWS Advertising and Marketing Technology Competency Partners
provide advertising agencies, marketers, publishers, ad technology
providers, and analytics service providers’ customers with
AWS-validated solutions and services that help accelerate their
advertising and marketing transformation.
Last year, Television New Zealand (TVNZ), New Zealand’s
state-owned, commercially funded television broadcaster, became the
first media company in the region to adopt the AWS AMT solution AWS
Clean Rooms to transform the way it manages advertising. TVNZ
worked with Slalom to implement AWS Clean Rooms in just six
weeks.
“Slalom understood our requirements and deployed AWS Clean Rooms
to enable TVNZ and our advertisers to deliver personalized content
more securely and cost-effectively,” said Rob Hutchinson, general
manager of Digital, Commercial at TVNZ.
Key benefits:
- Slalom’s solution featured an
API-driven ETL process for advertisers to load data into the clean
room to match 1st-party (1P) data against the broadcaster’s 1P data
to create impact segments to drive high-performance ad
placements.
- Slalom’s solution gave brands the
ability to anonymize and deploy 1P data across advertising
channels, generating unique customer insights to help advertisers
drive audience engagement and deploy more personalized advertising
programs.
- Following its launch, more than a
dozen brands, including McDonald’s, signed on to launch advertising
campaigns using the new platform.
Achieving the AWS Advertising and Marketing Technology
Competency differentiates Slalom as an AWS Partner Network (APN)
member with demonstrated technical proficiency and proven customer
success in running cloud solutions on AWS for the advertising and
marketing industry. This program showcases Advertising and
Marketing Technology consulting and software AWS Partners who have
domain knowledge and are providing cloud services powered by AWS
technology.
To receive the AWS Advertising and Marketing Technology
Competency designation, AWS Partners must undergo a rigorous
technical validation by AWS solution architects and have verified
customer references. This means those who choose to partner with or
use a solution provided by one of these select partners can be
assured that the offering has been validated by AWS and is
considered to be following all best practices for building secure,
high-performing, resilient, and efficient cloud infrastructure for
industry applications.
“This achievement recognizes the amazing work Slalom has
achieved with clients over the past few years,” said Longacre.
“This is an amazing accomplishment – Slalom is only the second
partner to hold all five category designations within AMT. Our team
is dedicated to helping organizations future-proof their
advertising and marketing capabilities by leveraging the agility,
breadth of services, and pace of innovation that AWS provides.”
One added benefit of migrating or building advertising and
marketing workloads on the most widely adopted cloud is the number
of integrations and distribution channels connecting shared data
with flexibility and interoperability. Whether seeking third-party
data or tools for better managing first-party data or a specific
industry solution to meet a need, there are AWS and partner
solutions and/or services offered in AWS Data Exchange, AWS
Marketplace, or via AWS Partner Network (APN) partners.
For more information, visit
https://www.slalom.com/us/en/who-we-are/partners/aws.
About Slalom
Slalom is a next-generation professional services company
creating value at the intersection of business, technology, and
humanity. With our fiercely human approach, we deeply understand
our customers—and their customers—to deliver practical, end-to-end
solutions that drive meaningful impact. Backed by over 700
technology partners, our nearly 12,000 team members in eight
countries and 49 offices help people and organizations dream
bigger, move faster, and build better tomorrows for all. We’re
honored to be consistently recognized as a great place to work,
including being one of Fortune’s 100 Best Companies to Work For
nine years running. Learn more at slalom.com.
For press inquiries only, please contact press @ slalom.com