Creator-Led, Social-First Content Targets Outdoor Adventurers
Across the U.S.
EL
SEGUNDO, Calif., Aug. 9, 2024
/PRNewswire/ -- Emergent Media and Pacifico Clara are
expanding upon their successful partnership with a new
social-first, creator-led campaign designed to reach the Pacifico
target consumer in California,
Nevada, Oregon, Washington, Utah, Colorado and other key markets across the U.S.
Building on last year's campaign that drove a +90% increase in
brand recognition*, this year's engagement will leverage Emergent's
broader national footprint with adventure-loving communities across
Paradise, Surfers, Golden
State, and California Love. To reach the Pacifico
target customer of beer drinkers who are social, spontaneous, and
always seeking more excitement in life—Emergent enlisted its
proprietary Creator Network to develop bespoke, creator-led content
alongside sponsored editorial features that appeal to both the
Pacifico target consumer and Emergent's existing audience of Modern
Explorers.
Emergent and Pacifico Expand Partnership.
Creator-Led, Social-First Content Targets Outdoor Adventurers
Across the U.S.
"We're excited to continue the Pacifico partnership with
Emergent as our target consumer is a great match for their active
and engaged communities. As a digital-first brand, working with
their Creator Network allows us to tap into new brand ambassadors
from their solid roster to reach Pacifico consumers in the
most authentic ways." – Maddy
Zingle, senior director, brand marketing, Pacifico
The campaign, which runs from August through October, kicks off
with a custom edition of Paradise's popular Expert City Guide
editorial series, fine-tuned to focus on adventure, action sports,
music, and nightlife in Denver.
The next phase of the campaign targets key SoCal markets with a
social-first guide to fall outdoor adventures in Southern California running on Golden State
and a custom episode of the fan-favorite creator-led video series,
"The Hype," on California Love. In the episode, the creator/host
will attend the 2024 U.S. Open of Surfing, sponsored by Pacifico,
and take audiences along for the experience. The episode will be
cross-posted between California Love and Surfers channels to
maximize impressions.
The Emergent-Pacifico partnership concludes with a second
Paradise takeover highlighting the popular Pacifico "Yappy Hour"
concept in key markets across the country. Instagram posts and
sponsored editorial will engage dog lovers and showcase the best
places to enjoy Pacifico with a four-legged friend. Each element of
the three-month campaign adheres to Legal Drinking Age (LDA)
standards.
"We're thrilled to partner with Pacifico again and expand on
the natural connection between Emergent's audiences and the
Pacifico brand ethos," says Matt
Muir, Emergent's VP of Brand Partnerships. "Tapping into the
creator economy and leveraging our Creator Network to develop
bespoke, personality-led content that is exciting and engaging was
key to this campaign. For us, this is what authentic brand
connections look like."
*Source: Comscore, Custom Brand Lift Study, 2023
About Emergent Media
Emergent Media is a lifestyle network for the "Modern Explorer."
We tell the stories that reverberate with globally minded humans
seeking to live inspired lives motivated by self-discovery and
fueled by authentic experiences. From travel, food, and adventure
to interior design, music, and culture, there's always something
new to explore!
Visit thisisemergent.com | LinkedIn
Media contact:
Jeff Honea
jeff@thisisemergent.com
SOURCE Emergent Media
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SOURCE Emergent Media