mrge Accelerates Global Expansion with Acquisition of Award-Winning Performance Marketing Platform MaxBounty
12 Agosto 2024 - 11:00PM
mrge, the leading intelligent platform for Commerce Advertising,
announces the acquisition of MaxBounty, a premier performance
marketing network based in Ottawa, Canada. MaxBounty was founded in
2004. This strategic acquisition marks the fifth addition to the
mrge family, which includes digidip, Yieldkit, shopping24, and
SourceKnowledge. mrge is backed by Waterland Private Equity. To
date, Waterland has raised over €14 billion in commitments and has
supported more than 1,000 entrepreneurs with accelerated growth
partnerships in more than 150 sectors across Europe.
mrge is committed to integrating Commerce
Advertising solutions into one global platform, driving growth for
advertisers, publishers, and networks. This acquisition strengthens
mrge’s presence in key markets across the USA, EU, and SEA regions.
mrge has achieved a remarkable 5x topline growth over the past two
years. As a Commerce Advertising leader, mrge is active in the
Affiliate Industry, projected to grow at 8% CAGR annually until
2030.
MaxBounty is renowned for its expertise in
Cost-Per-Action (CPA), Cost-Per-Lead (CPL), and Cost-Per-Install
(CPI) campaigns, with a strong focus on market research, finance,
and e-commerce sectors. The network boasts 3,000 advertisers and
16,000 publishers, excelling in retaining large advertisers through
dedicated account management and a clear emphasis on ROI.
Additionally, MaxBounty operates its own lead-generation sites,
contributing significantly to partners' revenue streams. The
company has consistently been recognized as the #1 CPA Network by
mThink Blue Book and OfferVault.
The acquisition of MaxBounty not only enriches
mrge’s product offerings but also brings a highly skilled and
experienced team into the fold. Additionally, it accelerates its
growth trajectory, offering enhanced services and innovative
solutions to its global clientele. This acquisition underscores
mrge’s commitment to delivering leading Commerce Advertising
solutions and driving success for its partners worldwide.
Dave Reed, CEO of mrge, says: "We are thrilled
to welcome MaxBounty to the mrge group. The highly skilled team at
MaxBounty is an excellent addition to our organization. Our mission
at mrge is to become the world's leading platform for Commerce
Advertising. With MaxBounty, we are getting one step closer to this
goal: the company introduces a new offering in cost-per-lead
marketing and expands our capabilities in the cost-per-action
segment. The network brings strong reach in the finance, consumer
insights, and e-commerce sectors. We are very excited to integrate
these assets into our portfolio and to welcome the MaxBounty team
to the mrge family."
Matt McEvoy, CEO of MaxBounty, adds: "With mrge,
we have found a partner who can help accelerate our growth and
strengthen our position in a consolidating market. mrge enables us
to diversify our offerings and provide additional tailored
solutions to our clients while maintaining the high level of
customer support that advertisers and publishers expect from us.
The team understands our values and strengths, and with these
enhanced capabilities, we can drive our growth and success
forward."
Dr. Daniel Shapiro, Principal at Waterland
Private Equity, comments: "Since its founding, mrge has evolved
into a leading international platform for Commerce Advertising.
With the acquisition of MaxBounty, we are expanding mrge's growth
in North America, a market that has excited us from day one. We
look forward to continuing our journey with all the exceptional and
motivated team members in Hamburg, Berlin, Montreal, and
Ottawa."
Sampford Advisors acted as the exclusive
financial advisor to MaxBounty for this transaction.
About mrgemrge, the intelligent
platform for Commerce Advertising, connects over 5,500 publishers,
55,000 advertisers, and 100 networks across more than 160
countries. By integrating smart tools, technologies, and formats,
mrge brings campaign messages closer to content, creating value for
publishers, advertisers, and users alike. mrge combines the
strengths of five market-leading companies:
digidip, focusing on premium publishers with high
traffic; MaxBounty, a network specializing in
direct partnerships; shopping24, offering product
recommendation solutions; SourceKnowledge,
established as a CPC platform; and Yieldkit,
providing high reach and performance. Supported by the private
equity investment group Waterland as the majority owner, mrge is
led by CEO Dave Reed, CTO Nils Grabbert, CFO Michael Schambach, and
CRO Justin Kuykendall. With offices in Hamburg and Berlin (Germany)
as well as Montreal and Ottawa (Canada), mrge employs over 160
professionals. www.mrge.com
Contact mrge: Clara Luschnig T:
+43 699 19261456E: clara.luschnig@mrge.com