LR Opens an IT Hub in Athens
13 Agosto 2024 - 5:00AM
Business Wire
LR Health & Beauty, the digital social selling company for
high-quality health and beauty products with its head office in
Ahlen/Westphalia, is expanding its IT landscape with a new
near-shore IT hub in Athens. In line with its business strategy, in
the future LR aims to develop and operate most of its own business
applications internally. “Our business model places such specific
demands on a software solution that there is no alternative to an
in-house development”, emphasises Axel Koß, Vice President for
Information Technology at LR. The company will therefore develop
customised solutions for the sales partner segment itself, thereby
strengthening its ability to create high-quality in-house IT
services. The employees of the information technology and sales
division based in Ahlen will work hand in hand with their new
colleagues in Greece.
Key factors in the decision to choose Athens as the new location
include the dynamic IT infrastructure and the rich talent pool.
This strategic expansion will enable the company to further advance
the digitalisation of its business processes and adapt them even
further to the needs of the LR sales partners.
“The kick-off will take place in autumn 2024 with the start of
the recruitment for the first IT colleagues in the areas of
software development, UX, and solution design for the LR site in
Athens”, says Koß. A transition phase is planned as part of the
set-up. The LR business applications currently administered and
developed by external service providers will be successively handed
over to the in-house employees of the hub. The opening of the new
centre of excellence is planned for the beginning of 2025. The IT
hub will then be expanded further by the end of 2026 in close
cooperation with the Greek organisation. By this time, a
double-digit number of new employees will be working in the IT hub
in Athens.
“We are convinced that this strategic expansion to Athens, one
of the most promising IT markets in Europe, will further advance
our vision of a future-oriented IT landscape”, says Dr Andreas
Laabs, CEO of the LR Group. “The 'IT hub' project offers us
decisive advantages. On the one hand, LR is bringing IT expertise
in-house that was previously supplied by external service providers
and, on the other hand, we are reducing our dependence on these
strategically important resources for our company”.
LR Group
Following the motto "More quality for your life" the LR Group
with headquarters in Ahlen/Westphalia successfully produces and
markets various high-quality nutritional supplements and cosmetic
products in 32 countries. As an attractive social commerce company,
LR supports the personal exchange in its community with efficient,
digital solutions. The holistic tool "LR neo" offers the
international partnership all business-relevant key figures and
information for their LR business in one dashboard.
LR has been firmly established on the market since 1985 as a
"people business" company that focuses on people and personal
advice. In times of changing working environments, the business
model particularly appeals to those who are looking for more
flexibility, a better work-life balance and greater financial
independence.
The processing of Aloe Vera has been one of the core
competencies of LR for more than 20 years. Only the valuable inside
of the leaf is used for the products. In Ahlen, the company has
established one of the most modern Aloe Vera production sites for
Aloe Vera Drinking Gels in Europe.
In autumn 2009, LR founded the LR Global Kids Fund e.V., which
supports deprived children and their families in many countries
around the world efficiently and unbureaucratically in cooperation
with local institutions. For further information on our commitment
to sustainability, please read our sustainability
report.
LR currently has around 1,200 employees and hundreds of
thousands of registered community members.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240813065087/en/
LR Health & Beauty Systems GmbH Almut Kellermeyer Head of
Corporate Communication Kruppstraße 55 59227 Ahlen, Germany Tel.:
+49(0)2382 7813-106 Email: a.kellermeyer@LRworld.com
https://lrworld.com