Collaboration Integrates
Vivid GloFish® Style with Functionality of
HelloReef® Aquarium Systems
BLACKSBURG, Va., Aug. 19,
2024 /PRNewswire/ -- Spectrum Brands, Inc., a leading
supplier of pet products of exceptional value and quality for dogs,
cats, birds, fish and small animals, will partner with Aperture Pet
& Life, the integrated company for some of the largest brands
in the aquatics industry, to offer a range of exciting new products
designed to simplify the GloFish® fluorescent fish
experience for new aquarists.
The collaboration will blend the vibrant beauty of the Spectrum
Brands' GloFish® line with the functionality and
instructional expertise of Aperture's HelloReef®
all-in-one aquarium sets, which come with all of the right
equipment and education beginners need to get started – including a
complete, interactive online experience with step-by-step coaching
to ensure success.
The new products will bring that expert guidance and support to
fans of popular GloFish® fluorescent fish, which offer a
captivating, colorful addition to any aquarium. Available in seven
tropical species, including new GloFish® Angelfish,
these extraordinary fish produce a fluorescent protein that stands
out spectacularly under blue LED lights, with ambient sunlight and
white LED aquarium lighting also highlighting their vivid hues.
"GloFish® fluorescent fish are easy to care for and
amazing to watch, which makes them a fantastic choice for
first-time aquarium keepers," said John
Pailthorp, President-Global Pet Care at Spectrum Brands.
"Our collaboration with Aperture will help us better connect with
those consumers who are looking for a fully comprehensive,
interactive experience that builds confidence and fosters a
lifelong appreciation for fishkeeping."
The brands will launch two new all-inclusive aquarium kits:
HelloReef® All-In-One 15 Gallon GloFish®
Kit, available in fall 2024, and HelloReef®
All-In-One 40 Gallon GloFish® Angelfish Kit,
available in early 2025. These interactive sets will feature a
durable glass aquarium for an unobstructed view of your
GloFish® aquatic environment, an LED lighting system
specially designed to enhance the vivid colors of
GloFish® fluorescent fish, filtration, starter supplies
and décor – plus step-by-step start-up instructions, user-friendly
components and interactive support to make setting up and caring
for the aquarium a breeze, even for beginners.
An Aquaillumination Blade LED GloFish®
Light line, with a spectrum specially designed to enhance
the vivid colors of GloFish® fluorescent fish, will also
be available. The fully programmable lights can be tuned to create
a mesmerizing glow that illuminates the aquarium while providing
adequate output for live aquatic plants.
"Aperture and Spectrum Brands share the mission of making
aquarium keeping accessible and enjoyable for everyone," said
Natalie Strahan, CEO of Aperture Pet
& Life. "These kits not only simplify the process but also
bring a touch of magic to any space with the enchanting glow of
GloFish® fluorescent fish. We believe it will inspire
people to dive into the world of aquariums and experience the joy
of bringing aquatics into their own home."
The HelloReef® All-In-One GloFish® Kits
and LED Blade Lights will be available at www.helloreef.com and
www.glofish.com, and at select retailers nationwide.
About GloFish®
Products
GloFish® fluorescent fish are born
brilliant! They get their natural, vibrant color from their parents
and are not injected, painted or dyed. Enhanced by a full range of
aquarium kits, lighting, décor and accessories, GloFish®
products create a complete underwater fluorescent experience that
appeals to all ages and levels of expertise. Learn more at
www.glofish.com.
About Spectrum Brands Holdings, Inc.
Spectrum
Brands Holdings is a home-essentials company with a mission to make
living better at home. We focus on delivering innovative products
and solutions to consumers for use in and around the home through
our trusted brands. We are a leading supplier of specialty pet
supplies, lawn and garden and home pest control products, personal
insect repellents, shaving and grooming products, personal care
products, and small household appliances. Helping to meet the needs
of consumers worldwide, Spectrum Brands offers a broad portfolio of
market-leading, well-known and widely trusted brands including
GloFish®, Tetra®, DreamBone®,
SmartBones®, Nature's Miracle®,
8-in-1®, FURminator®, Good 'n'
Fun®, Good Boy®, Meowee!™,
OmegaOne®, Spectracide®, Cutter®,
Repel®, Hot Shot®, Rejuvenate®,
Black Flag®, Liquid Fence®,
Remington®, George
Foreman®, Russell Hobbs®,
Black+Decker®, PowerXL™, Emeril Lagasse®, and
Copper Chef™. For more information, please
visit www.spectrumbrands.com. Spectrum Brands – A Home
Essentials Company™
About Aperture Pet & Life
Aperture is a
leading online retailer, manufacturer and distributor of products
and solutions in over 50 countries through an integrated platform,
which includes the industry's leading online marketplace for
saltwater aquarists, world-class products for the success of
saltwater, freshwater and reptile and amphibian ecosystems and
habitats, distribution operations, sales professionals and one of
the pet industry's largest YouTube platforms, with over 400,000
subscribers and 110 million views. Through its banner brands Bulk
Reef Supply, Neptune Systems, EcoTech Marine, Aquaillumination,
Leap Habitats and others, the company offers its customers the
products and resources they need to create thriving ecosystems. For
more information, visit www.apetlife.com
Media Contact:
Mallory
McClelland, Senior Director, Brand Marketing
Spectrum Brands, Inc. – Global Pet Care
mallory.mcclelland@spectrumbrands.com | 314-683-2427
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SOURCE Spectrum Brands Global Pet Care