LONDON, Nov. 10, 2021 /PRNewswire/ -- Entain, the
global sports betting, gaming and interactive entertainment group
whose brands include Ladbrokes, bwin, GiocoDigitale and BetMGM in
the US, is today holding an event to showcase its leadership in ESG
and present a range of new initiatives. The event in London, entitled "Entain Sustain", illustrates
Entain's commitment to safer betting and gaming, as well as the
ways in which the Entain Foundation supports local communities and
sports around the world.
Entain today provides a first report of results from the trials
of ARC™ (Advanced Responsibility and Care™), its pioneering,
technology-led approach to personalised player protection.
Trials of ARC™ began six months ago in the UK and a major milestone
has been reached as the processes and AI that underpins ARC™
becomes more advanced and actions in real time. Trials to
date clearly show that ARC™ is successfully limiting potentially
risky behaviours.
Jette Nygaard-Andersen,
Entain's CEO, commented: "I have a personal ambition that
Entain should become a leader in the critically important area of
ESG. Doing so will not only benefit the many communities in which
we operate around the world, but also our customers, our people,
and our business. Our commitment to safer gambling is a crucial
component of this ambition. The findings of our ARC™ trials show
that the programme is delivering unprecedented levels of change in
protection for those at risk, using our proprietary technology to
do so."
Also today, the Group unveiled EnTrain, a new
multi-million-pound global initiative to increase access to
technology and improve diversity. The goal is to positively impact
the lives of over 1,000,000 people around the world – either
directly or through their families and dependents – by 2030. This
is the first global, strategic commitment from the Entain
Foundation to a single initiative supporting people across all
under-represented groups in the communities around the world in
which it operates.
"I passionately believe that we have a vital role to play in
inspiring the next generation to pursue careers in technology,"
Nygaard-Andersen said. "Our new EnTrain initiative provides the
building blocks to help, through access to academic and vocational
courses and the technological expertise and equipment needed to
succeed."
For the first time, the Group has set out its social
contribution to global communities, publishing a full Social Impact
Report which also breaks down how the Group has so far allocated
funds to ESG initiatives. This time last year Entain launched a
Sustainability Charter and announced it would commit £100m over
five years to ESG initiatives.
For information on the Group please
visit: www.entaingroup.com
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SOURCE Entain PLC