LONDON, July 13, 2020 /PRNewswire/ -- During the
40th anniversary year of the puzzle becoming a global
phenomenon, the team at Rubik's Brand is focusing on educating
people how to solve the cube and making it possible for
everyone.
The brand's website includes downloadable and mobile-phone
friendly solution guides and the YouTube channel is packed with
entertaining videos to suit all skill levels.
Several Rubik's ambassadors including Keaton Ellis from the USA and Jack
Cai from Australia have
been recruited to inspire and teach people all about the solve, and
each Friday they broadcast to the Rubik's social Channel's
subscribers and followers, with the hashtag #FastFriday.
Christoph Bettin, the Rubik's
Brand CEO, said, "We quickly learned at the start of the lockdown
that solving interest was at an all-time high by those choosing to
occupy their time with learning a new skill. Very quickly, the term
#CubeAtHome was seen by over 17 million people on the TikTok
channel, and this spread to other social media platforms with
#AdventureEveryTurn hitting 2.1 million views in just one
month.
"We amplified social channel interest with a new campaign called
'Adventure Every Turn', which encouraged cube fans to view solution
guides and enjoy the challenge of unravelling a scrambled
cube."
What started out as a puzzle created by Professor Ernő Rubik to
teach architectural students has evolved into the world's most
successful single toy, perceived globally as an art form and also
an iconic symbol of intelligence and problem solving.
In 1980, the Rubik's Cube was officially introduced to the
world. Now in its 40th anniversary year, nearly half a
billion Cubes have been sold to date with 2020 set to be a
breakthrough year with over 20 million Rubik's products expected to
be sold globally. Adding to the excitement of the anniversary,
Rubik's has formed several partnerships to create brand new and
unique Rubik's themed products outside of the usual games and
puzzles. These include Etch-A-Sketch, The Op, Perplexus, DeKryptic
and Marvin's Magic.
Within the USA, You CAN Do
the Rubik's Cube program typically places cubes into the hands
of half a million students every year, helping them learn critical
STEM and STEAM concepts.
Professor Ernő Rubik celebrates his 76th birthday
today (Monday July 13 2020), a fact
that will be shared by superfans globally. On Wednesday July 29 2020, a new documentary called
Speedcubers airs on Netflix. It follows the story of two
speedcubing legends, Feliks Zemdegs
from Australia and Max Park from the USA, who participate in a championship
competition. The trailer alone has been viewed over 100,000
times. YouTube viewers' comments include 'This is the kind of story
Hollywood would make movies about
in the 80's. Glad to see love for the Rubik's Cube is still
vibrant' (TheGrandTurk) and 'Love seeing all the comments from
people who aren't cubers getting interested in the hobby and the
community' (TeboeCubes).
Christoph Bettin summarises,
"Face-to-face events are on hold for reasons of safety and social
distancing but we've seen a phenomenal growth in digital
engagement. This change in circumstance has seen a massive growth
of interest in puzzles and games, together with a yearning for
nostalgia. The 80's is now a decade admired even by those too
young to experience it the first-time round. We will continue
to celebrate during the anniversary year, when events that were
hitherto 'in person' may well be adapted to online experiences. You
cannot beat the power of face-to-face gatherings but we look
forward to providing exciting interactive alternatives."
Rubik's links:
Rubik's Website: https://www.rubiks.com
Rubik's Twitter: https://twitter.com/rubiks_official
Rubik's Instagram:
https://www.instagram.com/rubiks_official/
Rubik's YouTube: https://www.youtube.com/user/RubiksTV
Rubik's TikTok: https://www.tiktok.com/@rubiksofficial
Photo:
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Logo:
https://mma.prnewswire.com/media/1193996/Rubiks_Logo.jpg