LAS VEGAS, Nov. 11, 2013 /PRNewswire/ -- This past
weekend, Sin City became the center of the social sports universe,
as American Honey®, the original honey bourbon liqueur, held the
first-ever American Honey Bar-sity Athletics World Championship at
Hard Rock Hotel & Casino. More than 160 of the most courageous
and awe-inspiring social sports competitors from across the U.S.
converged on Las Vegas to compete
in a two-day social sports extravaganza for the title of American
Honey Bar-sity Athletics World
Champion and a $10,000 grand prize.
Striking fear in the hearts of the competition, Team Chicago was
crowned the winning team on Saturday evening after a ferocious
kickball tournament that brought the crowd to its feet.
The weekend was hosted by actor Scott
Eastwood, who served as the celebrity referee, truly raising
the bar and the fun factor of American Social Sports. Eastwood also
demonstrated his mixology chops by creating the event's signature
American Honey Cocktail, The Honey
Gobbler.
"As owner of the Saddle Bar in Solano Beach, California, I always appreciate bringing people
together for a good time and a great drink. To help the competitors
unwind after a long day on the playing field, I created The Honey
Gobbler – a twist on the julep and a nod to American Honey's
legendary Kentucky roots," said
Eastwood. "I also got to jump into the action refereeing the
first-ever bubble soccer exhibition match – think sumo wrestling
mixed with World Cup soccer. But at the end of the day, this was
all about the players. Congrats to Team Chicago on a most deserving
win."
American Honey transformed Hard Rock Hotel & Casino Las
Vegas into a social sports paradise, complete with the construction
of its signature "Bar-sity Stadium" venue, which debuted in Times
Square earlier this year. The American Honey Bar-sity Athletics World Championship
featured the creme de la creme of the most popular social sports,
including kickball, darts, pool, cornhole and ping pong.
Participants showed their grit, determination and fortitude in the
high stakes world of Bar-sity sports through a truly immersive
two-day experience that highlighted the best parts of Social Sports
both on and off the field.
"Throughout the year, American Honey went from bar to bar and
playing field to playing field helping bring the dreams of social
sports competitors to life by sponsoring clubs and providing a shot
or two of the original honey bourbon liqueur," said Andrew Floor, Senior Marketing Director,
American Honey. "This weekend, 160 athletes realized those dreams
at the first American Honey Bar-sity
World Championship in Vegas. All the competitors are winners, but
only one team – Team Chicago – walked away with $10,000 and the title World Champions. We
look forward to another exciting season of Bar-sity sports and will
be bringing the program to new cities next year."
The American Honey Bar-sity World
Championship are the culmination of the first year of a multi-year
commitment designed to enhance the on-field and post-game social
sports league experience by sparking social alchemy for millions of
young professional participants nationwide. American Honey
has partnered with premier social sports leagues and governing
bodies, including ZogSports and the Sport and Social Industry
Association (SSIA), to provide league equipment, branded uniforms,
sponsored post-game happy hours and social sports-themed
packaging.
For additional information on American Honey, please visit
AmericanHoney.com or follow us on Facebook at
Facebook.com/AmericanHoney, Twitter @American_Honey and Instagram
@OfficialAmericanHoney.
About Scott Eastwood
Actor Scott is currently filming the Sony/QED feature, FURY,
opposite Brad Pitt and Shia Labeouf for director David Ayer in the UK. Before that, Scott
was seen in theaters in TEXAS
CHAINSAW MASSACRE 3D for Lionsgate. He recently completed filming
the lead role in independent features DAWN PATROL, and WALK TO
FAME. He can also be seen in TROUBLE WITH THE CURVE, INVICTUS, GRAN
TORINO, FLAGS OF OUR FATHERS, and
PRIDE.
About American Honey
A pioneer in the flavored whiskey
category, Wild Turkey American Honey® is an exceptionally smooth
liqueur blended with pure honey and Wild Turkey Kentucky Straight
Bourbon Whiskey. With delicious notes of sweet honey, caramel and
orange highlighted by bourbon tones, American Honey is the sweeter,
smoother side of Wild Turkey, with a kick. Uncompromising since
1855, Wild Turkey is the Real Kentucky Straight Bourbon Whiskey.
Using only natural processes, Wild Turkey products are aged in new
white oak barrels which give them a deep russet color while
carrying full flavors of vanilla and caramel. Complementing the
classic Wild Turkey 101 Bourbon, several variations of the brand
now exist including Wild Turkey Rare Breed™, Kentucky Spirit™, and
Russell's Reserve®. Using the same tried and true methods with a
little bit of innovation, Wild Turkey is a true American icon,
always bearing the mantle of tradition with grace and a noble
heritage. For more information: www.americanhoney.com
About Campari America
Campari America is a wholly owned subsidiary of Davide
Campari-Milano S.p.A. (Reuters CPRI.MI – Bloomberg CPR IM).
At the heart of Campari America are two legends in the American
spirits industry. The first, Skyy Spirits, was founded in
San Francisco back in 1992 by the
entrepreneur who invented iconic SKYY Vodka. The second is
the world-famous Wild Turkey Distillery in Lawrenceburg, Kentucky, where they have been
making the world's finest whiskies since the 1800's. Both
companies were purchased by Davide Campari-Milano and together they
form Campari America, which has built a portfolio unrivaled in its
quality, innovation and style, making it a top choice among
distributors, retailers and consumers. Campari America
manages Gruppo Campari's portfolio in the US with such leading
brands as SKYY® Vodka, SKYY Infusions®, Campari®, Wild Turkey®
Straight Kentucky Bourbon, American Honey®, Russell's Reserve®,
Glen Grant® Single Malt Scotch Whisky, Cabo Wabo® Tequila, Espolon®
Tequila, Appleton® Estate Rum, Wray & Nephew® Rum, Coruba® Rum,
Ouzo 12®, X-Rated® Fusion Liqueur®, Frangelico®, Cynar®, Carolans
Irish Cream®, Irish Mist® Liqueur, Sagatiba® Cachaca and Jean-Marc
XO Vodka®. Campari America is also the exclusive US
distributor of Bowmore® Islay Single Malt Scotch Whisky,
Auchentoshan® Lowland Single Malt Scotch Whisky, Glen Garioch®
Highland Single Malt Scotch Whisky, McClelland's® Single Malt
Scotch Whisky, Flor de Cana® Rum, Midori® Melon Liqueur, Hibiki®
Whisky, Hakushu® Single Malt Whisky, and The Yamazaki® Single Malt
Whisky.
Campari America is headquartered in San Francisco, California. More
information on the company can be found at www.campariamerica.com,
www.facebook.com/campariamerica, Twitter: @CampariAmerica and
www.camparigroup.com. Please enjoy Campari America brands
responsibly and in moderation.
SOURCE American Honey