eHealth offers Medicare beneficiaries
comprehensive support, including its new "LiveAdvise" tool, to
help them enroll in 2025 Medicare coverage
AUSTIN,
Texas, Oct. 11, 2024 /PRNewswire/ -- Starting on
October 15, this year's Medicare
Annual Enrollment Period (AEP) is widely expected to be the most
dynamic in recent memory, but after a year of disciplined
preparation, eHealth, Inc. (Nasdaq: EHTH) (eHealth.com) is ready to
help beneficiaries review their options and identify and enroll in
the right Medicare plan for their personal needs and budget.
A Year of Innovation
For the third consecutive year, eHealth is leveraging new
technology and internal processes to support Medicare beneficiaries
this AEP. The company is officially launching its "LiveAdvise"
experience (formerly known as "Advisor in the Room"), allowing
beneficiaries to navigate the shopping and enrollment process with
a live agent by video, building personal relationships and bridging
the gap between the online and in-person shopping experience.
Additional technology improvements this AEP include:
- "MatchMonitor," a tool to simplify AEP for existing eHealth
customers whose plans may be changing
- "AppTracker," to keep customers informed of the status of their
application every step of the way
- Intuitive improvements to the customer experience, including
enhanced usability and personalization across the ecommerce
site
- Up-front needs analysis tools to help beneficiaries focus on
the plans that are best suited to their priorities
- Improved live agent chat and co-browsing functions
Building on a foundation of success
Last year eHealth successfully launched a new brand identity
based on rigorous consumer research and testing, and a new company
spokesperson, Eve, who embodies the company's brand and represents
the compassion and expertise eHealth customers deserve. This year
eHealth is building on that foundation with new direct-response
television ads, online ads, and other marketing content featuring
Eve and showcasing real-life Medicare beneficiaries using eHealth
to review their coverage options and save money on premiums and
out-of-pocket costs. eHealth will also deploy an integrated
marketing strategy across paid search, direct mail, email, search
engine optimization, affiliate, and strategic partner channels.
See Eve's newest ad here.
A nimble, empowered organization
After last year's Medicare AEP, eHealth made strategic
adjustments in its business organization to empower leadership to
more effectively pursue and achieve business goals while
encouraging innovation and cooperation across teams. Throughout the
spring and summer months the company also hired and trained new
licensed in-house insurance agents and representatives to support
AEP goals for 2024. To help ensure beneficiary satisfaction,
eHealth's phone agents will be supported by refined and expanded
back-office support tools and a "100% Verification" standard for
telephonic enrollments to ensure clarity for beneficiaries and
higher-quality enrollments for carriers.
A team dedicated to customer care
Across the organization, eHealth employees are doing their part
to make this AEP a success. Through company social channels,
eHealth is highlighting the personal stories of licensed insurance
agents and other employees with its "We are eHealth" campaign.
Additionally, for the second year in a row the company's "AEP Aces"
initiative is encouraging employees who do not typically work
directly with beneficiaries to undergo special training and
volunteer as phone screeners during the busiest weeks of AEP.
eHealth employees are motivated to volunteer to help reduce hold
times and assist with providing beneficiaries a great
experience.
"Medicare beneficiaries could face a challenging AEP this year
because of significant changes to their current plans, including
out-of-pocket costs and core and supplemental benefits," said
eHealth CEO Fran Soistman. "We've
focused all our efforts over the past several months to serve
beneficiaries better and more effectively in finding the right
Medicare coverage for their personal needs and budget. I am
particularly proud of the united determination among our employees
to make this a successful AEP, both for our customers and the
company."
About eHealth (NASDAQ: EHTH)
We're Matchmakers. For over 25 years, eHealth has helped millions
of Americans find the healthcare coverage that fits their needs at
a price they can afford. As a leading independent licensed
insurance agency and advisor, eHealth offers access to over 180
health insurers, including national and regional
companies.
For more information about eHealth, visit ehealth.com or follow
us on LinkedIn, Facebook, Instagram, and X. Open positions can be
found on our career page.
Media inquiries: pr@ehealth.com
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SOURCE eHealth, Inc.