Stagwell and Adobe to build a modern marketing
partnership with expanded Global wins, while launching a three-year
innovative joint go-to-market business partnership leveraging each
company's unique offerings
Stagwell's agencies 72andSunny, Code and
Theory, Locaria, Movers+Shakers, National Research Group and more
to collaborate for Adobe at a global scale
NEW
YORK, Oct. 1, 2024 /PRNewswire/ -- Adobe
(NASDAQ: ADBE) today appointed Stagwell (NASDAQ: STGW), the
challenger network built to transform marketing, as its global lead
for creative campaigns and social content for its Digital Media
(DMe) business. Leveraging the integrated strengths of five
agencies across the network from upstream research and insights to
global strategy and creative, Stagwell proudly takes on the global
remit to deliver impactful solutions for Adobe and global
creators.
Stagwell and Adobe will also partner on a joint go-to-market
initiative to accelerate the content supply chain for brands, the
end-to-end process used to deliver content for marketing campaigns
and personalized customer experiences. This partnership brings
together solutions across Adobe Experience Cloud, Adobe Document
Cloud, Adobe Creative Cloud and Stagwell Marketing Cloud,
delivering products and services to create winning in-market
offerings for Adobe and Stagwell clients.
"We are proud to join forces with Adobe, a brand synonymous with
creativity and innovation, to build game-changing transformation
tools for our clients and theirs," said Chairman and CEO of
Stagwell Mark Penn. "This partnership is another example of the
value Stagwell is eager to create with clients via our integrated
offering, and we are excited to bring our best-in-class creativity
and technology to help Adobe inspire and empower their
customers."
72andSunny will expand their seven-year partnership with Adobe
by leading global creative and strategy within this new model.
Movers+Shakers will lead global social efforts, with a focus on
mining cultural conversations in real-time and producing
socially-native content with speed and agility. Code and Theory
will be responsible for the launch of Adobe GenStudio, among
additional high-profile assignments.
About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built
to transform marketing. We deliver scaled creative performance for
the world's most ambitious brands, connecting culture-moving
creativity with leading-edge technology to harmonize the art and
science of marketing. Led by entrepreneurs, our 13,000+ specialists
in 34+ countries are unified under a single purpose: to drive
effectiveness and improve business results for their clients.
www.stagwellglobal.com.
Contact:
Kara Gelber
PR@Stagwellglobal.com
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SOURCE Stagwell Inc.