LOUISVILLE, Ky., Sept. 19,
2024 /PRNewswire/ -- Bulleit Frontier Whiskey proudly
announces the launch of Bulleit Rye 10-Year-Old, the latest
addition to its permanent portfolio of exceptional whiskeys. This
new expression joins the acclaimed Bulleit Bourbon 10-Year-Old,
forming the foundation of the new Bulleit 10-Year Aged
Whiskeys range. Together, these age-statement whiskeys reflect
Bulleit's commitment to crafting premium, bold-flavored whiskey
while continuing to innovate to bring an expanded portfolio of
whiskeys to consumers and trade.
Bulleit is building on its rye leadership with the launch of
Bulleit Rye 10-Year-Old. The new whiskey maintains the flagship
Rye's iconic mash bill—95% rye and 5% malted barley—and is aged for
a minimum of 10 years in new charred American white oak barrels,
enhancing the balance of smoothness and spice that defines Bulleit
Rye. Expect rich caramel and toffee notes on the nose, with hints
of buttery rye. The palate delights with pear-like fruitiness, dry
oak, full-bodied vanilla, and a spiced rye finish that lingers.
Bottled at 91.2 proof (45.6% ABV), it's an impeccably balanced pour
that showcases the best of rye's signature boldness. In recognition
of its quality, Bulleit Rye 10-Year-Old was awarded a Gold Medal at
the 2024 San Francisco World Spirits Competition and scored 98 out
of 100, receiving Gold Outstanding Spirit making it one of the
top-rated American Rye Whiskeys at the 2024 International Wine
& Spirits Competition.
The launch of Bulleit Rye 10-Year-Old comes during a period of
growth for the rye category, where its distinctive, spicy profile
has fueled a resurgence over the last decade. Bulleit has been at
the forefront of this revival since 2011 when its flagship Rye
helped to ignite the modern rye whiskey category. Recognizing the
growing demand for innovation and more unique offerings, Bulleit
developed its multi-award-winning Rye 12-Year-Old limited release
in 2019, a standout that was celebrated for its age statement and
accessibility. The 2024 edition of Rye 12-Year Old was equally
lauded, winning a Double Gold at the 2024 San Francisco World
Spirits Competition.
Similarly, Bulleit Bourbon 10-Year-Old offers a high-rye recipe
that delivers a smooth, complex drinking experience. Toasty oak
aromas with vanilla and sweet dried fruit lead to a palate of
spice, caramel, and a refined finish that highlights the whiskey's
depth. Bottled at the same 91.2 proof, it continues to set the gold
standard for high-rye bourbons.
Jenika Newsum, Senior Brand
Manager at Bulleit Frontier Whiskey said "Our Bulleit 10-Year
Aged Whiskeys showcase the bold, spicy rye-forward flavors that
define our brand. Each expression is a testament to the meticulous
craft of aging and our relentless drive to push the boundaries of
American whiskey. We're excited to introduce these whiskeys and
look forward to unveiling even more innovations that reflect our
commitment to whiskey craftsmanship."
The release of Bulleit Rye 10-Year-Old follows the launch of
the Bulleit American Single Malt and Batch 8 of its Barrel
Strength Bourbon—two expressions that exemplify the brand's
dedication to pioneering the whiskey frontier through innovative
aging, finishing, and flavor exploration.
Over the years, Bulleit has amassed accolades for its Rye
variants. Bulleit Rye has earned significant recognition, scoring
96 out of 100 at the 2023 Chilled 100 Spirits Awards, a Gold Medal
at the 2023 New York International Spirits Competition, and a
Platinum Medal at the 2022 ASCOT Awards. These wins complement the
Rye 12-Year-Old's Double Gold at the 2024 San Francisco World
Spirits Competition and join Bulleit Bourbon 10-Year-Old's
impressive haul of awards, including a Platinum Medal and Best
Straight Bourbon at the 2023 LA Spirits Awards, a Gold Medal and a
score of 95/100 at the 2023 New York International Spirits
Competition, a Gold Medal at the 2023 New York Wine & Spirits
Competition, a Gold Medal at the 2023 SIP Awards, a Platinum Medal
at the 2022 ASCOT Awards, an Outstanding accolade at the 2021
International Wine & Spirits Competition, and a Double Gold
Medal at the 2021 San Francisco World Spirits Competition.
Bulleit Rye 10-Year-Old is now available nationwide for
consumers 21+ with a suggested retail price of $49.99 for a 750ml bottle. The whiskey is
packaged in the iconic Bulleit bottle, with a light green label
that prominently features the 10-year-old age statement.
No matter where or how you decide to enjoy Bulleit Rye
10-Year-Old, Bulleit reminds consumers 21+ to please remember to
taste and serve responsibly.
About Bulleit Frontier Whiskey
Bulleit, founded in
1987, is one of the fastest-growing whiskeys in America. The brand
attributes that growth to bartenders and cultural partners who have
adopted it as their own. The Bulleit Frontier Whiskey portfolio is
distilled and aged in the Bulleit family tradition, using a
distinctive high rye recipe, which gives them a bold, spicy, yet
distinctively smooth taste. The award-winning Kentucky whiskey most recently won a Double
Gold medal for Bulleit 10-Year Old and Gold Medals for Bulleit
Bourbon and Bulleit Rye at the 2021 San Francisco World Spirits
Competition. In 2017, Bulleit celebrated its 30th anniversary with
the opening of a new, state-of-the-art distillery located in
Shelbyville, KY. Constructed with
a focus on sustainable practices including natural habitat
protection, water conservation and local ingredient sourcing. In
2019, a Visitor's Centre at the Bulleit Distilling Co. in
Shelbyville opened to share our
modern, technological, and sustainable approach to making great
whiskey. In 2021, Diageo opened its first carbon-neutral whiskey
distillery in Lebanon, KY with
Bulleit being the first and leading brand being produced at the
site. supplementing existing production at the Bulleit Distilling
Co. For more information, visit www.bulleit.com or follow @Bulleit
on Instagram.
About Diageo
Diageo is a global leader in beverage
alcohol with an outstanding collection of brands including
Johnnie Walker, Crown Royal, Bulleit
and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas,
Casamigos, DeLeon and Don Julio
tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO)
and the London Stock Exchange (LSE: DGE) and their products are
sold in more than 180 countries around the world. For more
information about Diageo, their people, brands, and performance,
visit www.diageo.com. Visit Diageo's global responsible drinking
resource, www.DRINKiQ.com, for information, initiatives, and ways
to share best practice.
Follow on Twitter and Instagram for news and information about
Diageo North America: @Diageo_NA.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/bulleit-frontier-whiskey-launches-new-rye-10-year-old-permanent-expression-and-unveils-the-10-year-aged-whiskeys-range-302253103.html
SOURCE Bulleit Frontier Whiskey