THOROFARE, N.J., March 11, 2020 /PRNewswire/ -- Checkpoint
Systems, a global leader in retail technology solutions recently
partnered with JCPenney on its reimagined Brand-Defining Store in
Hurst, Texas, that delivers an
improved customer experience to shoppers. The new Styling
Rooms at the Hurst
store are equipped with Checkpoint's InterACT Fitting
Room solution and JCPenney Style @ Your
Service technology.
Checkpoint's InterACT Fitting Room solution provides an
interactive in-store experience to customers requiring
assistance. The solution allows customers the ability to
receive help with different sizes or colors without leaving the
fitting room. Checkpoint's InterACT Fitting Room solution
includes interactive screens that enable access to detailed product
information, product recommendations and seamless communications
with styling assistants all of which enhance the customer shopping
experience. Early customer response has been positive.
"Delivering an engaging experience for our customers is one of
our key tenets," said Diane Padgett,
JCPenney Director of IT. "Leveraging Checkpoint technology in
our Styling Rooms is one of the many ways we accomplish this on a
daily basis."
"Checkpoint's focus is on improving the customer experience for
shoppers," said Alan Tamny, Sr.
National Account Manager for Checkpoint Systems. "We are very
excited to be partnering with JCPenney as they kick off their
transformation. The new store is remarkable in every way, and
we are happy to contribute and showcase Penney's to their
customers."
JCPenney launched its new store concept in November 2019, placing the customer at the center
of their business. The store is built around extensive
customer research and showcases the comprehensive foundational and
transformational changes that JCPenney is implementing as part of a
holistic plan to rebuild and renew the customer experience.
About JCPenney
J. C. Penney Company, Inc. (NYSE: JCP),
one of the nation's largest apparel and home retailers, combines an
expansive footprint of approximately 850 stores across the United States and Puerto Rico with a powerful e-commerce site,
jcp.com, to deliver style and value for all hard-working American
families. At every touchpoint, customers will discover stylish
merchandise at incredible value from an extensive portfolio of
private, exclusive and national brands. Reinforcing this shopping
experience is the customer service and warrior spirit of nearly
90,000 associates across the globe, all driving toward the
Company's mission to help customers find what they love for less
time, money and effort. For additional information, please visit
jcp.com.
About Checkpoint Systems, Inc.
A division of CCL
Industries, Checkpoint Systems is the only vertically integrated
RF/RFID solution provider for retail. With consumer demands
accelerating at an extraordinary rate driven by technology,
Checkpoint delivers intelligent solutions – bringing clarity and
efficiency into the retail environment anytime, anywhere. Through a
unique offering of software, hardware, labels, tags and connected
cloud-based solutions, Checkpoint optimizes retail operations and
efficiencies with real-time intuitive data delivered throughout the
supply chain and in-store resulting in improved profitability and
an enriched consumer experience. Checkpoint's intelligent retail
solutions are built upon 50 years of radio frequency technology
expertise, innovative high-theft and loss prevention solutions,
market-leading software, RFID hardware and comprehensive labeling
capabilities to brand, secure and track merchandise from source to
shelf. For more information, visit
www.checkpointsystems.com.
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SOURCE Checkpoint Systems, Inc.