JAKARTA,
Indonesia, Sept. 3, 2024 /PRNewswire/ -- A
magical shopping adventure has commenced with the grand opening of
MINISO's largest global flagship store at Central Park Mall in
Jakarta, Indonesia. Spanning
around 3,000 square meters, this flagship store is a retail
wonderland designed to resemble a "Dream Castle Amusement Park."
Featuring eight product categories and three themed IP zones, it
offers a unique shopping experience that seamlessly integrates
entertainment and retail.
As a cornerstone of MINISO's global brand strategy, MINISO
Jakarta Central Park flagship store embodies the innovative "Super
IP + Super Store" concept, merging globally recognized intellectual
properties (IPs) with state-of-art retail environment, offering a
unique and engaging shopping experience. The grand opening on
August 31 drew thousands of eager
shoppers, with long queues forming early in the day, setting a new
global single-day sales record of RMB 1.18
million (over USD 166,000) at
a single MINISO store, underscoring the strong consumer demand and
excitement MINISO's innovative retail approach.
To celebrate the grand opening, a special perfume event took
place at Central Park Mall in the morning. The event featured the
launch of MINISO's latest Lucky 7 Perfume series, with MINISO's
Perfume Ambassador, popular Indonesian actress Prilly Latuconsina,
attending and interacting with shoppers and fans alike. The
celebration was further elevated by immersive AR installations
inspired by beloved IPs like Barbie, Lotso, Sanrio, and Stitch,
offering guests a joyful and memorable IP character experience on a
sunny Saturday.
Since entering the Indonesia
market in 2017, MINISO has rapidly expanded, now boasting over 300
stores nationwide. This growth is a testament of the substantial
opportunities in Indonesia, one of
Southeast Asia's largest
economies, with a youthful and dynamic population that aligns well
with MINISO's product offerings. With plans to expand to more
stores in Indonesia within the
next few years, the new flagship represents a key milestone in the
brand's growth strategy, further solidifying its position in the
Indonesian market and setting the stage for future success.
MINISO is experiencing rapid expansion across Asia, with over 1,400 stores in Asia outside of mainland China as of June
2024. The recent opening of a Sanrio IP-themed store at Van
HaH Mall in Vietnam has further
solidified the brand's presence. Given the region's growing
population and rising consumption power, Southeast Asia remains a key market for
MINISO. With plans to open a Barbie IP Collection store in
Malaysia and additional stores,
MINISO aims to accelerate its expansion across the region.
"Since opening our first international store (outside Mainland
China) in 2015, MINISO has steadfastly pursued our global expansion
strategy, now operating over 6,800 stores across five continents
and bringing our innovative and appealing products to every corner
of the globe," said Jack Ye, CEO of
MINISO. "Looking ahead, we will continue to focus on key markets
like Indonesia and the United States, enhancing our global
presence through our Super Store strategy and strategic IP
partnerships. Over the next five years, MINISO aims to open 900 to
1,100 new stores annually, with our goal of becoming a
world-leading IP design retail group."
About MINISO
MINISO Group is a global lifestyle brand offering a variety of
trendy lifestyle products featuring IP design. The Company serves
consumers primarily through its large network of MINISO stores, and
promotes a relaxing, treasure-hunting and engaging shopping
experience full of delightful surprises that appeals to all
demographics. Aesthetically pleasing design, quality and
affordability are at the core of every product in MINISO's wide
product portfolio, and the Company continually and frequently rolls
out products with these qualities. Since the opening of its first
store in China in 2013, the Company has built its
flagship brand "MINISO" as a globally recognized retail brand and
established a massive store network worldwide.
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SOURCE MINISO