Through engaging, data-driven ON24 experiences,
FloQast scales marketing reach and pipeline while saving time and
resources
A 2023 study from McKinsey found that omnichannel-first
companies have a growth multiplier effect 2X than that of their
peers. To showcase organizations at the cutting edge of digital
marketing maturity, ON24 (NYSE: ONTF), a leading sales and
marketing digital engagement platform, today announced that
FloQast, a provider of accounting workflow automation software
created by accountants for accountants, achieved more than 40%
increase in lead generation with a digital engagement strategy
powered by ON24.
As a leading cloud-based Accounting Operations Platform, FloQast
enables accountants to work better together and perform their tasks
with greater efficiency and accuracy. However, its marketing team
was challenged with scaling its own operations to support multiple
go-to-market use cases of demand generation, continuing
professional education (CPE) and partner and sales enablement.
That’s why FloQast turned to ON24 – now, with an
enterprise-grade platform for digital engagement, they are able to
power all their go-to-market needs and leverage one platform to
deliver a portfolio of different experience types – from ongoing
professional certification courses to thought leadership webinars
to large-scale virtual conferences. By consolidating onto one
platform, FloQast can scale its digital programs more efficiently,
streamline their marketing operations and pass all engagement data
to Hubspot and Salesforce through one unified integration,
improving lead quality, enabling faster sales follow-up, and
increasing pipeline.
“With ON24, we've unlocked the ability to effortlessly collect
and seamlessly integrate customer engagement data right into our
CRM. This game-changing capability empowers our sales team to
rapidly identify and prioritize our most promising leads,” said C.
Edward Brice, Chief Marketing Officer, FloQast. “ON24 engagement
data is key for us – not only are we understanding buying interest
and intent, but having this insight gives us the power to scale our
programs and curate personalized, impactful content that elevates
our audience's overall journey.”
By adopting ON24, FloQast is able to focus on content strategy,
performance analysis and improving future programming. With these
critical fundamentals in place, FloQast can continue to advance its
success, delivering ongoing pipeline growth and ROI to the
business.
“Today, the most successful SaaS businesses are backed by a
marketing team that prioritizes both top-line growth and
bottom-line efficiency by putting a strong foundation in place for
global scale,” said Tessa Barron, VP of Marketing, ON24. “FloQast
is a leading example of how to drive cost-effective pipeline and
revenue growth, and we’re proud to help their marketing
organization continuously deliver more results without needing more
resources.”
To learn more about how ON24 powers FloQast’s digital engagement
strategy, read the case study here.
About FloQast
FloQast, a provider of accounting workflow automation software
created by accountants for accountants, delivers an Accounting
Operations Platform that enables organizations to operationalize
accounting excellence. Trusted by more than 2,300 accounting teams
– including Twilio, Los Angeles Lakers, Zoom, and Snowflake –
FloQast was built by accountants, for accountants to enhance the
way accounting teams work. FloQast enables customers to streamline
and manage the Financial Close, Finance and Accounting Operations,
and Compliance Programs. With FloQast, teams can manage every
aspect of the month-end Close, reduce their compliance burden, stay
audit-ready, and improve accuracy, visibility, and collaboration
throughout the financial function. FloQast is consistently rated #1
across all user review sites. Learn more at FloQast.com.
About ON24
ON24 is on a mission to re-imagine how companies engage,
understand and build relationships with their audience in a digital
world. Through our leading sales and marketing platform for digital
engagement, powered by generative AI, businesses use our portfolio
of webinar, virtual event and content experiences to drive
engagement and generate first-party data, delivering revenue growth
across the enterprise – from demand generation to customer success
to partner enablement.
ON24 powers digital engagement for industry-leading customers
worldwide, including 3 of the 5 largest global technology
companies, 3 of the 6 largest US banks, 3 of the 5 largest global
healthcare companies, and 3 of the 5 largest global industrial
manufacturers, enabling organizations to reach millions of
professionals a month for billions of engagement minutes per year
with all the first-party data being captured, generated and
integrated from one place. ON24 is headquartered in San Francisco
with global offices in North America, EMEA, and APAC. For more
information, visit www.ON24.com.
Forward-Looking Statements
This document contains “forward-looking statements” under
applicable securities laws. In some cases, such statements can be
identified by words such as: “expect,” “convert,” “believe,”
“plan,” “future,” “may,” “should,” “will,” and similar references
to future periods. Forward-looking statements include express or
implied statements regarding our ability to achieve our business
strategies, growth, or other future events or conditions. Such
statements are based on our current beliefs, expectations, and
assumptions about future events or conditions, which are subject to
inherent risks and uncertainties, including the risks and
uncertainties discussed in the filings we make from time to time
with the Securities and Exchange Commission. Actual results may
differ materially from those indicated in forward-looking
statements, and you should not place undue reliance on them. All
statements herein are based only on information currently available
to us and speak only as of the date hereof. Except as required by
law, we undertake no obligation to update any such statement.
© 2023 ON24, Inc. All rights reserved. ON24 and the ON24 logo
are trademarks owned by ON24, Inc., and are registered in the
United States Patent and Trademark Office and in other
countries.
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version on businesswire.com: https://www.businesswire.com/news/home/20231024144534/en/
Media: Tessa Barron press@on24.com
Investor: Lauren Sloane, The Blueshirt Group for ON24
investorrelations@on24.com
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