Canadian industry leaders sign co-operative
deal to install world-class asset tracking technology at point of
chassis manufacture
WATERLOO, ON, March 4,
2024 /PRNewswire/ -- BlackBerry Limited (NYSE: BB;
TSX: BB) today announced a three-year co-operative agreement with
intermodal container chassis manufacturer, Max-Atlas. The deal
between the two Canadian industry leaders will make BlackBerry
Radar® asset tracking and monitoring technologies available for
installation during manufacture of Max-Atlas' range of products.
The combination will help supply chain logistics
organizations derive lasting return on investment in Max-Atlas'
high performance container chassis with BlackBerry Radar data on
operational performance.
BlackBerry Radar offers intelligent insights into how a
company's assets are being used, allowing for improved operational
efficiencies and better customer service. BlackBerry Radar
devices are rugged and low maintenance, equipped with batteries
that last up to five years or more. When installed on a
quality-engineered Max-Atlas chassis, customers gain insight on
asset location, along with vital utilization performance, safety
and security data. This information can enable maximum return
on investment for supply chain and logistics operators.
"It's exciting to bring together two class-leading Canadian
companies that offer such a strong synergy to customers in the
logistics market," commented Christopher
Plaat, SVP and General Manager, BlackBerry Radar.
"BlackBerry Radar, known to be a reliable and resilient asset
tracking solution, can now be installed during Max-Atlas'
production process so that customers can best utilize, secure and
track their new chassis from day one."
"This partnership with BlackBerry Radar aligns with our vision
to bring innovating solutions to our customers," added Stéphane
Guérin, President and CEO at Max-Atlas. "Once customers have
invested in our intermodal container chassis, it makes sense to
help them maximize their assets through pre-installed best-in-class
telematics with BlackBerry Radar. We look forward to delivering
value to our mutual customers."
For more information on BlackBerry, visit
https://www.blackberry.com/us/en.
About BlackBerry
BlackBerry (NYSE: BB; TSX: BB) provides intelligent security
software and services to enterprises and governments around the
world. The company's software powers over 235M vehicles. Based in Waterloo, Ontario, the company leverages AI
and machine learning to deliver innovative solutions in the areas
of cybersecurity, safety and data privacy, and is a leader in the
areas of endpoint security management, encryption, and embedded
systems. BlackBerry's vision is clear - to secure a connected
future you can trust.
For more information, visit BlackBerry.com and follow
@BlackBerry.
Trademarks, including but not limited to BLACKBERRY and
EMBLEM Design, are the trademarks or registered trademarks of
BlackBerry Limited, and the exclusive rights to such trademarks are
expressly reserved. All other trademarks are the property of their
respective owners. BlackBerry is not responsible for any
third-party products or services.
Media Contacts:
BlackBerry Media Relations
+1 (519) 597-7273
mediarelations@BlackBerry.com
Jo-Annie Pinto
Strategic Communications Advisor for Max-Atlas
+1 (514) 664-4995
joannie@pinto.studio
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SOURCE BlackBerry Limited