KANSAS CITY, Mo., Feb. 13 /PRNewswire/ -- This Valentine's Day, there's a new way to tell someone they're loved. Helzberg Diamonds has announced that Indonesian was chosen as the 12th language for its popular I Am Loved(R) button collection. More than 40,000 people cast their votes online and in- store, with Indonesian receiving 36 percent of the votes. Currently, there are 11 languages featured on the I Am Loved(R) button: Russian, German, English, Spanish, Portuguese, Italian, French, Hebrew, Chinese, Japanese and Polish. For the 12th language, voters could choose between Arabic, Indonesian, Hindi and Bengali. All of these ranked among the world's top ten most spoken languages. Indonesian, also known as Bahasa Indonesia, is the official language of Indonesia and is spoken by 200 million people. "We are thrilled to have a new language to help us spread the universal truth that all people want to be loved," said Stacey McBride, spokesperson for Helzberg Diamonds. "Indonesia may be top of mind for many Americans reading headlines about Indonesia's natural disasters and showing the compassion we feel for those in need." The vote celebrates the 40th anniversary of the I Am Loved(R) button, which was conceived in 1967 by Barnett Helzberg Jr., third-generation president of Kansas City-based Helzberg Diamonds. Over the years, more than 50 million people worldwide have been treated to one of the free I Am Loved(R) buttons. "Whether it's a marriage proposal, supporting our troops, or a token of appreciation, we constantly hear stories about how the I Am Loved(R) button has played a role in someone's life," said McBride. "Now we look forward to sharing these special moments in Indonesian." Barnett created the idea of the I Am Loved(R) button just after his true love accepted his marriage proposal. He wanted everyone to experience the joy of feeling loved. Today, free buttons are available at all Helzberg Diamonds stores. The latest button in Indonesian will roll out in April. For more information, contact Lathi de Silva at 316-263-0124 and visit http://www.iamloved.org/. Helzberg Diamonds takes pride in its 90-plus-year heritage as a fine retail jewelry company. Helzberg Diamonds has over 260 stores nationwide and is part of the Berkshire Hathaway, Inc. (NYSE:BRK) family of companies. For information, call 800-HELZBERG (800-435-9237) or visit http://www.helzberg.com/. DATASOURCE: Helzberg Diamonds CONTACT: Lathi de Silva, +1-316-263-0124 for Helzberg Diamonds Web site: http://www.helzberg.com/ http://www.iamloved.org/

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