Demand for AI Marketing and Personalisation Accelerates in the UK: Attentive Sees 128% Growth in the Last Year
24 Abril 2024 - 2:00AM
Business Wire
• Attentive now works with over 500 brands in
the UK since 2022 launch
• UK market for SMS marketing continues to grow
rapidly; eMarketer estimates over 57% of 2024 UK ecommerce sales
will be via mobile
• 48-strong UK team has nearly doubled since
start of 2023
Attentive, the AI marketing platform for leading brands, has
seen 128% revenue growth in the UK over the last year and has
doubled the size of its UK team. The company’s momentum underscores
the market’s continued demand for personalised SMS marketing
solutions and AI innovations as brands look to improve customer
retention and reach new audiences.
“The UK is a market with many innovative brands striving to meet
shopper demands for tailored experiences,” said Amit Jhawar, CEO of
Attentive. “Our rapid growth in the region is a testament to the
significant value that shoppers and brands are experiencing with
personalised SMS. As companies look to drive competitive advantage,
we’re committed to providing innovations around AI that will shape
the future of marketing and create meaningful interactions between
brands and their customers.”
Customer Growth
Attentive is now working with a broad range of established and
disruptive brands across fashion, beauty, home, food and beverage,
and more. By working with Attentive’s customer strategy team,
companies such as The INKEY List, Victoria Beckham, ELEMIS, Warrior
Supplements, The Range, and Charles Tyrwhitt have seen significant
business uplift through the Attentive platform.
For example, UK-based skincare brand The INKEY List has seen 26x
ROI from its UK SMS programme, performing ahead of expectations.
With a mobile-first audience, the brand worked with Attentive to
create a strategy focused on personalised and targeted messages
that reach customers where they are - directly on their mobile
phones. The company was able to send out its first campaign within
two weeks of launch, resulting in an immediate positive impact on
revenue.
AI Innovation
Last month, Attentive launched Attentive AI with two premium AI
solutions – AI Journeys and AI Pro, to help brands create the
highest-performing messages. Tailor-made for marketers, these
solutions are reshaping the future of SMS and email with
hyper-personalised interactions for the consumer, driving 115%
increase in revenue and 117% more purchases.
80% of brands on the Attentive platform have sent AI-influenced
texts to subscribers. Adam Aubrey, Head of E-Commerce at Warrior
Supplements, shared, “I believe AI is going to be a cornerstone for
decision-making moving forward and for allowing scalability and
data-driven decisions. I’m excited to test Attentive AI to deliver
the best possible experience for our customers – personalisation,
campaign planning, segmentation, you name it. ”
Industry Recognition
Since the UK launch in 2022, the first outside the US, Attentive
now employs 48 team members and is continuing to hire additional
roles. The company was recognised as G2’s 2024 Europe leader in SMS
Marketing and in Campaign’s UK Best Places to Work.
On 11 June, Attentive will be hosting its annual customer
conference, Thread, in London. The conference will bring together
the most innovative UK brands to discuss the latest in SMS
marketing, AI innovations, and ways to drive revenue and loyalty
with shoppers. Check out highlights from past Thread stops.
About Attentive
Attentive® is the AI marketing platform for leading brands,
designed to optimise message performance through 1:1 SMS and email
interactions. Infusing intelligence at every stage of the
consumer's purchasing journey, Attentive empowers businesses to
achieve hyper-personalised communication with their customers on a
large scale. Leveraging AI-powered tools, a mobile-first approach,
two-way conversations, and enterprise-grade technology, Attentive
drives billions in online revenue for brands around the globe.
Trusted by over 8,000 leading brands such as GUESS, Urban
Outfitters, Steve Madden, Attentive is the go-to solution for
delivering powerful commerce experiences for consumers with the
brands they love.
To learn more about Attentive or to request a demo, visit
www.attentive.com or follow us on LinkedIn, X (formerly Twitter),
or Instagram.
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version on businesswire.com: https://www.businesswire.com/news/home/20240424628419/en/
Annie Lee press@attentive.com