NEW
YORK, July 15, 2024 /PRNewswire/ -- The
global cookies market size is estimated to grow by
USD 28.36 billion from 2024-2028,
according to Technavio. The market is estimated to grow at a CAGR
of 6.82% during the forecast period. Growing
emphasis on product premiumization is driving market
growth, with a trend towards growing popularity of clean
labeled cookies. However, high energy costs for bakery
processors poses a challenge. Key market players include
Arcor Group, Bahlsen GmbH and Co. KG, Barilla G. E R. Fratelli Spa,
Billys Farm, Biscuit Holding SAS,
Britannia Industries Ltd., Campbell Soup Co., Deweys Bakery Inc.,
Emmys Organics LLC, FUEL10K Ltd., ITC Ltd., Kellogg Co., Mondelez
International Inc., Nestle SA, Parle Products Pvt. Ltd., PepsiCo
Inc., PT Mayora Indah Tbk, Starbucks Corp., UNIBIC Foods India Pvt.
Ltd., and Yildiz Holding A.S..
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Forecast
period
|
2024-2028
|
Base Year
|
2023
|
Historic
Data
|
2018 - 2022
|
Segment
Covered
|
Type (Plain and
butter-based cookies, Chocolate-based cookies, and Other cookies),
Distribution Channel (Offline and Online), and Geography (North
America, APAC, Europe, South America, and Middle East and
Africa)
|
Region
Covered
|
North America, APAC,
Europe, South America, and Middle East and Africa
|
Key companies
profiled
|
Arcor Group, Bahlsen
GmbH and Co. KG, Barilla G. E R. Fratelli Spa, Billys Farm, Biscuit
Holding SAS, Britannia Industries Ltd., Campbell Soup Co., Deweys
Bakery Inc., Emmys Organics LLC, FUEL10K Ltd., ITC Ltd., Kellogg
Co., Mondelez International Inc., Nestle SA, Parle Products Pvt.
Ltd., PepsiCo Inc., PT Mayora Indah Tbk, Starbucks Corp., UNIBIC
Foods India Pvt. Ltd., and Yildiz Holding A.S.
|
Key Market Trends Fueling Growth
The cookies market is witnessing a significant trend towards
clean labeling due to increasing consumer awareness regarding the
health implications of different ingredients. Many countries,
including the US, the UK, and Germany, have implemented stringent
regulations to ensure transparency in product formulation and
labeling. Manufacturers are responding by using a minimal number of
recognizable and health-perceived ingredients in their cookie
production. This streamlined approach not only benefits consumers
but also simplifies the production process. As a result, the global
cookies market is expected to grow during the forecast period as
manufacturers prioritize transparency and consumer trust.
The cookies market is experiencing exciting trends with the rise
of filled cookies and specialty varieties, including chocolate
chips, pineapple, and oats. Retail stores and online retail
continue to dominate sales, while foodservice and emerging regions
present new opportunities. Bakery manufacturers are innovating with
vegan and sugar-free options, such as vegan Oreos and sugar-free
drop cookies. Alternative ingredients like functional and low-fat
ingredients are also gaining popularity. Manufacturing costs remain
high, but consumer spending power is increasing. Urbanization and
marketing methods are driving growth in the snack segment, with
hand-made and gluten-free cookies appealing to health-conscious
consumers. Chronic diseases and transparency of ingredients are key
concerns, leading to demand for cookies with digestive and
functional ingredients. Dunkin and other major brands dominate the
bar cookies segment, but niche players offer unique flavors like
pumpkin cobbler cookies. Overall, the cookies market is dynamic and
competitive, with bakers constantly innovating to meet consumer
preferences.
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Market Challenges
- The baking of cookie products is an energy-intensive process in
the food industry. A primary concern for bakeries is the rising
energy costs. Electrical energy is extensively used in various
bakery operations, including mixing, dividing, proving, molding,
baking, de-panning, slicing, and cooling. For instance, motors and
drives consume electricity during mixing processes. Ovens are
significant energy consumers, using both electricity and gas for
heating. Indirect ovens have a weekly specific energy consumption
(SEC) of approximately 590-950 kWh/ton for gas and over 30-60
kWh/ton for electricity. Similar SEC values apply to indirect
ovens, with around 220 kWh/ton for gas and over 6 kWh/ton for
electricity. These high energy consumption levels lead to increased
operational costs for industrial bakeries. An average bakery's
annual energy bill can reach USD1
million, with proving, baking, and cooling accounting for
USD500,000-USD700,000, and the oven representing
USD400,000-USD500,000. The substantial energy costs will
decrease profit margins for end-users, negatively impacting the
global cookies market during the forecast period.
- The Global Cookies Market faces several challenges in meeting
consumer demands. With the rise of Snickerdoodles and other natural
flavor trends, companies like Better Cookies and Choc Chip Minis
must innovate to stay competitive. Pastries, cereals, and even
cookies infused with Caramel Flavored Minis present new
opportunities. However, catering to consumers with Glutamic
disorders, Lactose intolerance, and Celiac Disease requires careful
consideration. Premium cookies, gifting options, and chocolates are
key brand creation strategies. Consumer tastes continue to shift
towards Gluten-free, Organic, Low-sugar options, driven by health
and wellbeing concerns. Convenience and snacking trends favor
E-commerce and Online Retailing. Branding tactics, Disposable
Income, Demographics, and Global Economic Conditions also impact
market growth. Regulations, Supply Chain Disruptions, and Health
issues like Obesity, Diabetes, and Lifestyle diseases necessitate
Healthy Alternatives. Global expansion, Regulations, and
Distribution Channel challenges persist. Classic favorites like
Chocolate Chip Cookies and Oatmeal Cookies remain staples, while
Shortbread Cookies offer a unique twist.
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challenges - Download a Sample Report
Segment Overview
This cookies market report extensively covers market
segmentation by
- Type
- 1.1 Plain and butter-based cookies
- 1.2 Chocolate-based cookies
- 1.3 Other cookies
- Distribution Channel
- Geography
- 3.1 North America
- 3.2 APAC
- 3.3 Europe
- 3.4 South America
- 3.5 Middle East and
Africa
1.1 Plain and butter-based cookies- The global cookies
market experiences significant demand for plain and butter-based
cookies, particularly in countries like China, India,
and the UK, where they complement hot beverages such as tea and
coffee. Notable vendors include Mondelez, Britannia Industries
(Britannia), Mayora Group, and Parle Products. This market segment
is competitive, especially in developing countries like
India and Brazil, due to price sensitivity.
Manufacturers differentiate through innovative packaging and
advertising, while consumer awareness drives demand for clean
labeling and health-focused cookies. UNIBIC Foods India Pvt. Ltd.
(UNIBIC) offers sugar-free butter and multigrain cookies in
India. However, health concerns
surrounding artificial sugars, added colors, trans fat, and high
caloric value may negatively impact butter-based cookie sales
during the forecast period, leading to slow market growth.
For more information on market segmentation with
geographical analysis including forecast (2024-2028) and historic
data (2018 - 2022) - Download a Sample Report
Learn and explore more about Technavio's in-depth research
reports
The US cookies market is experiencing significant growth, driven
by increasing consumer demand for convenient and indulgent snacks.
Key players are innovating with new flavors and healthier options,
including organic and gluten-free cookies, to cater to diverse
preferences.
The global plant-based protein products market is expanding
rapidly due to rising health consciousness and environmental
concerns. Consumers are seeking alternatives to animal-based
proteins, leading to a surge in demand for plant-based products
such as tofu, tempeh, and protein powders, with key players
investing in product innovation and sustainability.
Research Analysis
The cookies market is experiencing a surge in demand due to
shifting consumer preferences towards healthier snacking options.
Functional ingredients, such as low-fat and sugar-free ingredients,
are increasingly being used to cater to this trend. Home bakers are
also contributing to the market's growth, with the rise of
hand-made, artisanal cookies gaining popularity. Urbanization and
increasing consumer spending power are also driving demand for
cookies, particularly in emerging regions. Marketing methods, such
as social media and influencer marketing, are being used to reach
consumers. Gluten-free, organic, and low-sugar cookies are popular
alternatives for those with dietary restrictions. Flavors like
pineapple and oats, as well as digestive ingredients, are also
gaining traction. E-commerce and online retailing are becoming key
channels for cookie sales, with manufacturing costs being a
significant factor for bakery manufacturers producing cookies and
biscuits for these platforms. Snacking trends continue to shape the
market, with chocolate cookies remaining a consumer favorite.
Alternative products, such as vegan and keto cookies, are also
emerging to cater to diverse consumer tastes.
Market Research Overview
The Cookies Market is experiencing significant growth due to
increasing consumer spending power, urbanization, and
health-conscious trends. Bakers are responding by offering
functional ingredients such as low-fat and sugar-free options, as
well as gluten-free and vegan cookies for those with dietary
restrictions. Transparency of ingredients is also a key factor,
with consumers seeking natural flavors and avoiding additives and
preservatives. Marketing methods include brand creation, product
innovations, and gifting options. High input costs, supply chain
disruptions, and global economic conditions pose challenges, but
the market continues to expand, driven by consumer tastes and
snacking trends. The Global Cookies Market includes segments for
Chocolate Chip Cookies, Oatmeal Cookies, Shortbread Cookies, Filled
Cookies, Specialty Cookies, and Bar Cookies. Retail Stores, Online
Retail, and Foodservice are the primary distribution channels.
Flavors range from classic Chocolate Cookies to alternative options
like Pineapple and Oats. Regulations and lifestyle diseases like
obesity, diabetes, and celiac disease are shaping the market, with
organizations like the Celiac Disease Foundation advocating for
healthy alternatives.
Table of Contents:
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation
- Type
-
- Plain And Butter-based Cookies
- Chocolate-based Cookies
- Other Cookies
- Distribution Channel
-
- Geography
-
- North America
- APAC
- Europe
- South America
- Middle East And Africa
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix
About Technavio
Technavio is a leading global technology research and advisory
company. Their research and analysis focuses on emerging market
trends and provides actionable insights to help businesses identify
market opportunities and develop effective strategies to optimize
their market positions.
With over 500 specialized analysts, Technavio's report library
consists of more than 17,000 reports and counting, covering 800
technologies, spanning across 50 countries. Their client base
consists of enterprises of all sizes, including more than 100
Fortune 500 companies. This growing client base relies on
Technavio's comprehensive coverage, extensive research, and
actionable market insights to identify opportunities in existing
and potential markets and assess their competitive positions within
changing market scenarios.
Contacts
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/
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