Xsolla Acquires LFG to Enhance Gaming Connectivity and Commerce
18 Julio 2024 - 7:00AM
Business Wire
Strategic Acquisition Aimed at Empowering
Creators and Enhancing User Engagement Across Platforms
Xsolla, a global video game commerce company, announces its
acquisition of LF.Group, a leader in digital solutions for gaming
communities. This strategic collaboration is poised to transform
how developers connect with their audiences and manage transactions
across various platforms, integrating advanced technology to
improve the creator and gamer experience.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240718282494/en/
(Graphic: Xsolla)
Xsolla's president, David Stelzer, shared, “Investing in
technology and providing innovative solutions that enhance the
gaming experience for developers is central to our strategy. This
acquisition will significantly enrich our capabilities by
incorporating LF.Group's technological strengths in our commerce
framework.”
LF.Group has been instrumental in player connectivity/gamer
connectivity solutions, mainly through its advanced Discord bot
technology, which is key to this acquisition. This technology
facilitates enhanced interactions and transactions within gaming
communities, aligning with Xsolla's strategy to support game
developers and publishers monetize their content effectively.
Alexey Moiseenkov, CEO & Co-Founder of LF.Group, emphasized
the shared goals of the acquisition. “We are excited to bring our
technology and vision to Xsolla. Together, we aim to create a more
connected and transaction-friendly gaming environment, expanding
beyond traditional platforms to include major messaging services
like WhatsApp.”
The collaboration will focus on Xsolla's commerce solution,
Xsolla Mall. This solution facilitates the distribution of game
content through influencer custom-branded shops and
direct-to-consumer stores. It aims to expand its influencer
acquisition network and increase the distribution of virtual items
and game keys globally. As the integration progresses, both
companies are committed to focusing on the end-user experience,
ensuring that the innovations developed are impactful and
user-friendly.
For more information about the acquisition, please visit:
xsolla.pro/lfg.
About Xsolla
Xsolla is a global video game commerce company with a robust and
powerful set of tools and services designed specifically for the
industry. Since its founding in 2005, Xsolla has helped thousands
of game developers and publishers of all sizes fund, market,
launch, and monetize their games globally and across multiple
platforms. As an innovative leader in game commerce, Xsolla’s
mission is to solve the inherent complexities of global
distribution, marketing, and monetization to help our partners
reach more geographies, generate more revenue, and create
relationships with gamers worldwide. Headquartered and incorporated
in Los Angeles, California, with offices in London, Berlin, Seoul,
Beijing, Kuala Lumpur, Raleigh, Tokyo, and cities around the world,
Xsolla supports major gaming titles like Valve, Twitch, Epic Games,
Take-Two, KRAFTON, Nexters, NetEase, Playstudios, Playrix, miHoYo,
and more.
For additional information and to learn more, please visit:
xsolla.com.
About LF.GROUP
LF.Group develops a toolkit that includes a Web platform, an LFG
bot in Discord, and a mobile app. All those serve one purpose: to
create the easiest way to connect with other gamers of the same
skill level and interests. No matter what games you play mostly,
some people perfectly match your time slots and in-game goals. LFG
tools support all these criteria and even more.
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version on businesswire.com: https://www.businesswire.com/news/home/20240718282494/en/
Derrick Stembridge Global Director of Public Relations, Xsolla
d.stembridge@xsolla.com