LOS ANGELES, Dec. 14, 2021 /PRNewswire/ -- Winc, Inc. ("Winc"
or the "Company") (NYSE American: WBEV), one of the fastest-growing
at-scale wineries in the United
States, today announced the growth and expansion of its
organic wines in major national retailers including Walmart, Whole
Foods, Albertsons, HEB, Central Market, and HyVee, in response to
unprecedented demand from consumers.
The organic wine market in North
America is expected to reach $3.9
billion in size by 2027, an 11.6% CAGR, according to an
industry report by The Insight Partners, reflecting consumers'
preferences shifting toward products that are healthier,
naturally-produced and chemical-free. In a recent Winc
customer survey, 73% of respondents ranked health factors,
including organic, as a top driver for initial purchase. The
growing demand for healthier options is also closely aligned with
millennials prioritizing sustainability and a March 2021 Wine Intelligence Report indicated
that organic wine was the highest opportunity type of wine among
younger consumers. With an estimated 76% of Winc's
direct-to-consumer ("DTC") customer base being millennials, Winc
has also received increased demand for organic products that
prioritize sustainability.
"We are committed to our customers' feedback and adapting our
products to meet their evolving needs," said Brian Smith, President and Co-Founder of Winc.
"Throughout 2021 we have prioritized building out our organic
offerings through several new initiatives and partnerships making
Winc a market leader within the organic wine industry in the United
States. As younger consumers seek more sustainable options in
all categories, Winc is positioned as a key supplier in this
rapidly growing market."
Winc grew the number of organic offerings from 18 to 48 during
2021, bolstered by the acquisition of assets from Natural
Merchants, one of North America's
leading importers of natural, organic, and biodynamic wines.
Shipments of organic wines in the Company's DTC channel increased
19.8% year-over-year through December 8,
2021, outpacing non-organic SKUs, and nearly two-thirds of
all SKUs sold in Q3 2021 were organic. Winc has also experienced
significant growth in organic wine sales in its wholesale channel -
organic wines made up 81% of all Winc unit sales at Whole Foods in
November 2021, up from 58% in Q3
2021. Top organic brands within the Winc portfolio include Cherries
& Rainbows, Pizzolato, Biokult, and Les Hauts de Lagarde.
Looking ahead to 2022, Winc plans to continue driving growth in its
organic portfolio across DTC and wholesale by further scaling
supplier relationships and building its brand portfolio with the
introduction of an organic Prosecco, an orange wine, and a
non-alcoholic wine.
About Winc
Winc is one of the fastest growing at-scale beverage companies
in the United States with a
successful national portfolio of brands fueled by an omni-channel
distribution network. Winc's unique digital-first marketing
strategy and platform, Winc.com, drive e-commerce, deep customer
connections, and data analytics, which we leverage across our
expanding network of wholesale and retail partners to develop and
scale brands, propelling its powerful omni-channel growth
strategy.
Forward-Looking Statements
This press release contains statements that constitute
"forward-looking statements", such as statements regarding Winc's
expectations regarding expansion of its organic wine offerings and
total addressable market for organic wines. Forward-looking
statements are subject to numerous conditions, many of which are
beyond Winc's control, including those set forth in the Risk
Factors section of Winc's Quarterly Report on Form 10-Q filed with
the Securities and Exchange Commission (the "SEC") on December 9, 2021. Copies are available on the
SEC's website, www.sec.gov. Winc undertakes no obligation to update
these statements for revisions or changes after the date of this
release, except as required by law.
Contact:
Matt
Thelen
Chief Strategy Officer and General Counsel
invest@winc.com
424-353-1767
Related Links
https://www.winc.com
https://ir.winc.com/
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SOURCE Winc