Rebel Bourbon continues sponsorship of Richard
Childress Racing and driver Kyle
Busch for 2025 NASCAR Cup Series season
WELCOME, N.C.,
Jan. 21,
2025 /PRNewswire/ -- Bardstown, Kentucky-based Rebel®
Bourbon kicks off 2025 as the Official Bourbon of Richard Childress
Racing, the No. 8 Chevrolet, and two-time NASCAR Cup Series
Champion Kyle Busch. Following a
successful first year in 2024, Rebel Bourbon once again joins RCR
and cranks up the fan fun as a multi-race primary sponsor with more
opportunities in store for the 2025 season including a new Rebel
paint scheme. Busch will race the No. 8 Rebel Bourbon Chevrolet in
select NASCAR Cup Series races beginning with the EchoPark
Automotive Grand Prix on Sunday, March
2 in Austin, Texas.
"We can't wait to keep the excitement going in 2025 after
connecting with thousands of Rebel, Kyle
Busch and RCR fans last season who have a rebellious
spirit and live against the grain," said Philip Lux, brand manager for Rebel Bourbon.
"We're building on the success of year one with a lot more in store
for fans at the track, in race markets and at retail plus a lot of
interactive social content in year two."
Busch's No. 8 Chevrolet will feature an all-new full Rebel
Bourbon branded wrap. The design honors the craftsmanship of
award-winning Rebel Bourbon. Inspired by American oak Rebel Bourbon
barrels, the roof and hood feature a rich wood-grain design on the
top half of the car. The bottom half features dark visuals made to
resemble char from inside the barrels, which gives Rebel Bourbon
its signature color and unapologetically bold flavor during aging.
The Rebel logo stands out loud and proud, and Rebel branding also
will appear on Busch's uniform, helmet, and other elements
throughout the 2025 racing season.
"Rebel Bourbon did a tremendous job of promoting the partnership
in their inaugural season," said Torrey
Galida, president of Richard Childress Racing. "The
authentic connection between Rebel Bourbon and RCR allows us to
showcase our shared core values and celebrate our rebel spirit. We
are excited to expand their program during the 2025 season and look
forward to building on the established momentum."
Visit RCRRacing.com and RebelBourbon.com to learn
more about the partnership in the coming weeks.
Rebel Bourbon and Richard Childress Racing remind everyone
21 and older to drink responsibly – and never drink and drive.
About Luxco:
Founded in St. Louis in 1958 by the Lux Family, Luxco is
a leading producer, supplier, importer and bottler of beverage
alcohol products. Our mission is to meet the needs and exceed the
expectations of consumers, associates and business partners. Merged
with MGP Ingredients, Inc. in 2021 (Nasdaq: MGPI), Luxco operates
as MGP's Brands Division and manages all MGP/Luxco brands. This
extensive and award-winning spirits portfolio includes well-known
brands from four distilleries: Bardstown,
Kentucky-based Lux Row Distillers, home of Ezra Brooks, Rebel, Blood Oath, David Nicholson and Daviess County; Lebanon, Kentucky-based Limestone Branch
Distillery, maker of Yellowstone Kentucky Straight Bourbon Whiskey,
Minor Case Straight Rye Whiskey and Bowling & Burch Gin; Jalisco,
Mexico-based Destiladora Gonzalez Lux, producer of 100%
agave tequilas, El Mayor, Exotico and Dos Primos; and Ross &
Squibb Distillery in Lawrenceburg,
Indiana, where Remus Straight Bourbon Whiskey and Rossville
Union Straight Rye Whiskey are produced. The innovative and
high-quality brand portfolio also includes Penelope Bourbon, Everclear Grain Alcohol, Pearl
Vodka, Saint Brendan's Irish Cream, The Quiet Man Irish Whiskey,
Green Hat Gin and other well-recognized brands. For more
information about the company and its brands, visit luxco.com.
About Richard Childress Racing:
Richard Childress
Racing (www.rcrracing.com) is a renowned, performance-driven
racing, marketing and manufacturing organization. Incorporated in
1969, RCR has celebrated over 50 years of racing and earned more
than 200 victories and 16 championships, including six in the
NASCAR Cup Series with the legendary Dale
Earnhardt. RCR was the first organization to win
championships in the NASCAR Cup Series, NASCAR Xfinity Series and
NASCAR Truck Series and is a three-time winner of the Daytona 500
(1998, 2007, 2018). Its 2025 NASCAR Cup Series lineup includes
two-time NASCAR Cup Series champion Kyle
Busch (No. 8 Chevrolet) and 2017 Coca-Cola 600 winner and
2018 Daytona 500 champion Austin
Dillon (No. 3 Chevrolet). RCR fields a full-time NASCAR
Xfinity Series program with Jesse
Love (No. 2 Chevrolet) and Austin
Hill (No. 21 Chevrolet).
CONTACTS:
Patrick Barry, BYRNE PR
314-540-3865
patrick@byrnepr.net
Rory Connellan, RCR
704-650-8630
rconnellan@rcrracing.com
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SOURCE Lux Row Distillers