MRCIY Marconi (MM)

Marconi 'Impact UltraContact' Will Enable Service Providers to Generate New Revenue Streams by Delivering a Hosted Contact Center to SMEs LA JOLLA, Calif., Oct. 5 /PRNewswire/ -- Telephony@Work, the market leader in software infrastructure for carrier-hosted contact center services, today announced a partnership with Marconi Corporation plc (NASDAQ:MRCIY) (LONDON: MONI) . Under the terms of the agreement, Marconi will deploy Telephony@Work's hosted contact center application, CallCenterAnywhere, in conjunction with Marconi's Impact SoftSwitch to deliver Impact UltraContact, which will enable service providers to generate new revenue streams by offering a hosted contact center solution to small to medium enterprises (SMEs). Marconi Impact UltraContact is a hosted software application that handles all interaction between customers and the business including telephone, web-chat and email. It can deliver all the features of a contact center including automatic call distribution, computer telephony interaction and interactive voice response; but as a hosted solution it does not require SMEs to make the expensive investment in time, money and expertise associated with rolling out a premises based contact center. Impact UltraContact is hosted by the service provider and is essentially rented to SMEs who are charged a usage based fee or a monthly rental amount, ensuring that the service provider has an ongoing source of revenue. "The partnership with Telephony@Work forms part of Marconi's ongoing strategy to partner with best in class companies to deliver applications which will help service providers to better serve their customers," explained said Kevin Hourigan, vice president of Marconi's SoftSwitch product group. "Impact UltraContact will help service providers fulfill the demands from SMEs to provide hosted voice applications, which have the same functionality as the most comprehensive contact center system but do not require a costly outlay, ongoing maintenance and upgrades." "The partnership with Marconi will enable Telephony@Work to expand its market reach to new service providers, who are becoming increasingly important as both SMEs and larger organizations look to their service providers to supply value-added voice services," explained Eli Borodow, CEO of Telephony@Work. "Marconi has expertise and relationships in this market and their customers are looking for exciting new applications that can provide customer value and generate additional income in managed and hosted services." About Telephony@Work Telephony@Work, Inc. is the worldwide leader in multi-tenant and adaptive IP contact center technology for enterprises and service providers. Its award-winning CallCenterAnywhere solution is deployed in both single and multi-site contact centers across the spectrum of Fortune-class companies, government and in mission-critical service provider networks such as MCI, Siebel ("Contact OnDemand") and TELUS. The company's CallCenterAnywhere solution enables contact center technology to be shared across locations without sacrificing local autonomy. It's unique adaptive architecture enables all technology-driven contact center business processes to be modified on demand, in real-time, at a local or global level; empowering companies to optimize resources and application performance in real-time in response to changing business conditions. For more information visit http://www.telephonyatwork.com/. About Marconi's SoftSwitch Marconi's SoftSwitch offers carrier-class reliability in an open- interfaced IP platform that meets the increasing needs of network operators and large enterprises. SoftSwitch has a significantly small footprint in the network and the ability to migrate seamlessly to a Class 5 IP-based network. This multiservice, next-generation carrier-class switching platform is an ideal PSTN replacement in a next-generation network architecture. SoftSwitch's open standard operability ensures compliance with a variety of IP phones. The ability to make real-time video calls or interface to web-based applications as well as delivering numerous voice-based features makes Marconi's SoftSwitch a cost-effective enabler of incremental revenue streams for network operators. About Marconi Corporation plc Marconi Corporation plc is a global telecommunications equipment, services and solutions company. The company's core business is the provision of innovative and reliable optical networks, broadband access technologies, data networks and related professional and support services. The company's customer base includes many of the world's largest telecommunications operators. The company is listed on the London Stock Exchange under the symbol MONI and on NASDAQ under the ticker MRCIY. Additional information about Marconi Corporation can be found at http://www.marconi.com/. Copyright (c) 2005 Telephony@Work, Inc. and Marconi Corporation plc. All rights reserved. All brands or product names are trademarks of their respective holders. This press release contains forward-looking statements with respect to products, partners, customers, future growth and other matters. Please refer to the Form 10-K report filed by Marconi Corporation plc with the United States Securities and Exchange Commission for a discussion of risks that could cause actual results to differ materially from such statements. DATASOURCE: Telephony@Work CONTACT: Pat Aubert of Telephony@Work, +1-858-410-1600, ext. 323, or fax, +1-858-410-3953, Web site: http://www.telephonyatwork.com/

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