HANGZHOU, China, Oct. 23,
2024 /PRNewswire/ -- NetEase Cloud Music, a leading
online music platform in China,
has joined forces with Kakao Entertainment, a prominent South
Korean entertainment company, to premiere new K-POP songs in
China. Starting October 24, 2024, NetEase Cloud Music will
exclusively feature Kakao Entertainment's latest music releases for
the first 30 days concurrent with their global launch.
Kakao Entertainment boasts a broad portfolio that spans music,
online fiction and comics, film,
and media. The company's music division features an expansive
library with over tens of thousands of
tracks from hundreds of renowned artists. By leveraging its
global music distribution network, Kakao Entertainment is rapidly
expanding its international footprint. The line-up includes top
artists like IU, Jay Park, Kiss of
Life, Lee Yong Ji, N.Flying, STAYC,
The BOYZ, as well as original
soundtracks such as "My Destiny" from My
Love from the Star and "That Woman" from Secret
Garden.
In May 2024, the two companies
formed a business partnership, making Kakao's entire music catalog
available on the NetEase Cloud
Music platform. This new collaboration deepens their
cooperation, providing Chinese
listeners instant access to the latest tracks from Kakao
Entertainment's artists. The arrangement allows NetEase fans to
enjoy the newest and most innovative K-POP content ahead of those
on other platforms.
As a preferred online music platform in China, NetEase Cloud Music resonates strongly
the younger generation. Through previous collaborations, NetEase
Cloud Music has effectively broadened the audience for Kakao
Entertainment's artists by utilizing its strong content
distribution network and extensive listener base. Several songs by
IU have garnered over ten thousand comments on the platform, and
Lee Yong Ji's recent track "Small
Girl" (feat. D.O.) has received widespread acclaim, accumulating
over 550,000 bookmarks from enthusiastic music fans.
Both companies have high expectations for the strategic
partnership. Kakao Entertainment recognizes NetEase Cloud Music's
extensive influence among young Chinese listeners and is confident
that the partnership will boost the popularity of K-POP content in
China while expanding Kakao's
reach in the market. NetEase Cloud Music, for its part, views Kakao
Entertainment as a major force in the Korean entertainment
industry, with a substantial collection of premium musical content.
This collaboration represents a significant milestone in NetEase
Cloud Music's ongoing endeavors to broaden its content copyright
portfolio. The Chines firm anticipates further strengthening of its
ties with Kakao Entertainment in the future.
Previously, NetEase Cloud Music established copyright
partnerships with prominent Korean music companies, including SM
Entertainment, YG Entertainment, JYP, and CJ ENM, consistently
delivering quality K-POP content to music fans. Looking ahead,
NetEase Cloud Music remains committed to expanding collaborations
with global partners in the music copyright, aiming to provide Chinese music
lovers with a more comprehensive and superior music content
library, along with enhanced listening experiences.
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SOURCE NetEase Cloud Music