SCC expands presence in CPG with brand
building efforts for the Ortega® brand's wide portfolio
of Mexican foods, including America's #1 taco sauce
CHICAGO, Dec. 6, 2024
/PRNewswire/ -- Schafer Condon
Carter (SCC), a Chicago-based independent creative agency, is
proud to announce its new partnership with
Ortega®, a leading brand of Mexican food products
including taco shells, taco kits, Mexican seasonings, peppers and
the number-one-selling brand of taco sauce in the United States. This collaboration aims to
elevate the Ortega® brand's visibility and marks
a significant step in SCC's expansion in the food and beverage
sector, continuing SCC's legacy of crafting compelling campaigns
for beloved brands.
SCC will lead creative efforts and develop a refreshed media
plan to highlight the Ortega® brand's iconic
taco sauces and full range of Mexican food products. The initiative
aims to engage in-aisle Mexican food consumers through innovative
approaches to solidify the Ortega® brand's presence in
kitchens everywhere.
"We're thrilled to partner with such a trusted brand in the
Mexican food space," said Ben
Behrman, CEO and President of SCC. "Our team is eager to
leverage our expertise in the food and beverage sector to create a
fresh, impactful campaign that deepens the
Ortega® brand's connection with consumers."
"The Ortega® brand aligns perfectly with
SCC's commitment to creating innovative, bold strategies and
award-winning work that drives results," said Craig Miller, Chief Creative Officer at SCC.
"Our goal is to reimagine the Ortega® brand by
creating a campaign that truly speaks to consumers' love of Mexican
food and introduces their products to a new generation of
shoppers."
"We are excited to partner with SCC to build on the
Ortega® brand's legacy with a forward-thinking,
creative approach as we introduce exciting and fun new products to
our loyal customers and those discovering us for the first time,"
said Chris Kirwin, Director of
Brand Marketing, B&G Foods. "As a leader in the category
with America's #1 Taco Sauce, SCC is the right marketing partner to
help us reach even more consumers through a strategic mix of media,
compelling creative and experiential marketing that meets them
where they are."
To announce this exciting new partnership with
the Ortega® brand, the SCC team created
a special video — to
view, click here.
The Ortega® account marks the latest in a
series of new business successes for SCC, which was recently named
Agency of Record for the U.S. Highbush Blueberry Council following
a nationwide search. SCC is also expanding into the education
sector with a national campaign for Fusion Academy, a network of
private schools focused on personalized, one-to-one learning for
students who learn differently. The campaign debuted at Fusion
Academy's internal conference, EPIC!, in October.
For more information about Schafer
Condon Carter visit www.schafercondoncarter.com.
For more information about Ortega® products or
Mexican meal inspiration, please visit www.ortega.com.
About SCHAFER CONDON
CARTER
Founded in 1989, SCC is an independently
owned, full-service creative agency with a simple mission: Create.
Impact. Headquartered in Chicago's
Fulton Market neighborhood, with additional offices in Christchurch, New Zealand, and Phoenix, Arizona, SCC exists to build powerful
client partnerships and create work that delivers business results,
meaningful human experiences and growth for their team members. The
agency is proud to work with incredible brands including B&G
Foods, Kellanova, WK Kellogg Co., Gallagher Insurance, Old National
Bank, SOLO Cup Company, Dynatrace, G.U.M. Brands, and Medline. SCC
has been named Ad Age Small Agency of the Year (Midwest,
Gold/Silver) three times and recently won two Chicago/Midwest Regional Emmy® Awards. For
more information, visit www.SchaferCondonCarter.com.
About B&G Foods
Based in Parsippany,
New Jersey, B&G Foods, Inc.
(NYSE: BGS) and its subsidiaries manufacture, sell, and
distribute high-quality, branded, shelf-stable frozen foods
across the United States, Canada, and Puerto Rico.
With B&G Foods' diverse portfolio of more than 50 brands you
know and love, including B&G, B&M, Bear Creek,
Cream of Wheat, Crisco, Dash, Green Giant, Las Palmas, Le
Sueur, Mama Mary's, Maple Grove Farms, New York
Style, Ortega, Polaner, Spice
Islands and Victoria, there's a little something for
everyone. For more information about B&G Foods and its
brands, please visit www.bgfoods.com.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/ortega-taps-schafer-condon-carter-as-new-agency-of-record-302324391.html
SOURCE Schafer Condon Carter