AB InBev and CONMEBOL continue decade of
partnership to bring more experiences to football fans
AB InBev (Brussel:ABI) (BMV:ANB) (JSE:ANH) (NYSE:BUD), the
world’s leading brewer, and CONMEBOL (Confederación Sudamericana de
Fútbol), the governing body of South American football, will
elevate their partnership with Michelob Ultra as the Official
Global Beer Sponsor of Copa América USA 2024™. This renewed
agreement deepens the company’s longstanding commitment to fans
around the globe through the world’s most popular sporting
events.
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Michelob Ultra partners with Lionel Messi
to announce being named the Official Global Beer Sponsor of
CONMEBOL Copa América USA 2024™ (Photo: Business Wire)
Michelob Ultra is proud to also announce that CONMEBOL Copa
América champion and global football icon, Lionel Messi, will be a
new brand ambassador. He shared his excitement for the news: “I am
so proud to join Michelob Ultra for its activations at CONMEBOL
Copa América USA 2024™, such an electrifying moment for our sport.
I look forward to the energy the United States fans will bring to
the competition and the memorable experiences and atmosphere
Michelob Ultra will help create for football teams, players and
fans alike.”
The United States will host CONMEBOL Copa América in June and
July 2024, a setting which only happens every four years connecting
the continent and expanding the tournament to even more fans of the
sport. Bringing the tournament to the U.S. will increase the number
of participating countries, including offering the U.S. Team entry
into the competition, and provides a unique backdrop for spectators
amid tremendous growth and excitement for football across North
America. Having doubled in volume in five years and the number two
beer brand by volume in the U.S., Michelob Ultra is well-positioned
to grow alongside the tournament which promises some of the most
anticipated matchups between 16 teams representing South, Central
and North Americas.
“AB InBev’s partnership with CONMEBOL Copa América and Messi
joining Team Ultra is a celebration of our shared passion for
football,” said Marcel Marcondes, Chief Marketing Officer of AB
InBev. “Football brings people together and is a key passion point
for our consumers, we are excited to celebrate our shared passion
with global football icon Lionel Messi – a perfect pairing of a
superior athlete with our superior light beer.”
“We are pleased with the partnership with AB InBev, a company
that aims to provide meaningful experiences to fans by promoting
the world's most popular sport. We share the vision of working with
a focus on people who enjoy football and doing so with passion and
dedication,” stated Alejandro Domínguez, president of CONMEBOL.
Michelob Ultra, along with select local AB InBev brands, will
support the tournament with cohesive brand experiences across
participating countries. In the U.S., the brand will be integrated
into stadium and training facilities, host special activations at
Fan Fest events, as well as the Superior Player of the Match Trophy
and locker room celebrations.
For more on AB InBev, follow us on LinkedIn, Twitter, Facebook
and Instagram and for more on Copa América USA 2024™, follow them
on Twitter, Facebook, Instagram, TikTok and YouTube.
About Anheuser-Busch InBev Anheuser-Busch InBev (AB
InBev) is a publicly traded company (Euronext: ABI) based in
Leuven, Belgium, with secondary listings on the Mexico (MEXBOL:
ANB) and South Africa (JSE: ANH) stock exchanges and with American
Depositary Receipts on the New York Stock Exchange (NYSE: BUD). As
a company, we dream big to create a future with more cheers. We are
always looking to serve up new ways to meet life’s moments, move
our industry forward and make a meaningful impact in the world. We
are committed to building great brands that stand the test of time
and to brewing the best beers using the finest ingredients. Our
diverse portfolio of well over 500 beer brands includes global
brands Budweiser®, Corona® and Stella Artois®; multi-country brands
Beck’s®, Hoegaarden®, Leffe® and Michelob ULTRA®; and local
champions such as Aguila®, Antarctica®, Bud Light®, Brahma®, Cass®,
Castle®, Castle Lite®, Cristal®, Harbin®, Jupiler®, Modelo
Especial®, Quilmes®, Victoria®, Sedrin®, and Skol®. Our brewing
heritage dates back more than 600 years, spanning continents and
generations. From our European roots at the Den Hoorn brewery in
Leuven, Belgium. To the pioneering spirit of the Anheuser & Co
brewery in St. Louis, US. To the creation of the Castle Brewery in
South Africa during the Johannesburg gold rush. To Bohemia, the
first brewery in Brazil. Geographically diversified with a balanced
exposure to developed and developing markets, we leverage the
collective strengths of approximately 167,000 colleagues based in
nearly 50 countries worldwide. For 2022, AB InBev’s reported
revenue was 57.8 billion USD (excluding JVs and associates).
About CONMEBOL The Confederación Sudamericana de Fútbol,
better known as CONMEBOL (which comes from the acronym used in
cable releases: Confederación Sudamericana de Fútbol), is the
confederation of national football associations (federations) of
South America. Founded on July 9, 1916 in Buenos Aires, it is the
first Confederation in the world, established almost 40 years
before the next ones to be formed. CONMEBOL originated from a
tournament between countries of the South American continent. The
first Copa América was held in 1916 in Buenos Aires in celebration
of the hundred years of Argentina's independence. This was the
beginning of the institution, originally composed of the
associations of Argentina, Brazil, Chile and Uruguay. Later on, the
other South American associations joined CONMEBOL: Paraguay (1921),
Peru (1925), Bolivia (1926), Ecuador (1927), Colombia (1936) and
Venezuela (1953). It is the only soccer confederation in which all
its associations are also members of FIFA and the International
Olympic Committee (IOC). Its ten member National Associations are
the pride of CONMEBOL.
About CONMEBOL Copa América 2024™ The CONMEBOL Copa
América 2024™ will be played in the United States and includes 10
CONMEBOL teams and 6 guest teams from Concacaf. This traditional
tournament is organized by both confederations. Concacaf’s 6 teams
will qualify through the 2023/24 Concacaf Nations League. At the
conclusion of the Group Stage, the League A group winners and
runners-up then advance to the Quarterfinals, where they were
paired with the four top ranked Concacaf Nations, resulting in the
following matchups: Mexico vs Honduras, United States vs Trinidad
and Tobago, Canada vs Jamaica, and Costa Rica vs Panama. The
Quarterfinals, played November 16-21, will be decided via aggregate
score and the winner of each matchup will qualify for the CONMEBOL
Copa América 2024. The remaining two Concacaf participants will be
decided by a Play-In match between the losing quarterfinalists.
This Play-In will take place in March 2024. In its 48th edition of
one of the most important competitions on the continent, this will
be the second time in the tournaments history that it will host 16
teams – having hosted the same number of teams in its 2016 edition,
also held in the United States. Taking the field will be 10 South
American FIFA World Cup™ title holders and the biggest stars in
world soccer to play 32 matches in this edition of the tournament
in June and July 2024.
About Rocking the Continent The CONMEBOL Copa América™
has an incredible power, it can make everything move, it makes
emotions vibrate and hearts soar. It makes the flags fly, the nets
shake, the stands, and the stadiums tremble. Its history makes the
entire continent proud, and our soccer beats with a united force.
This competition has the power to bring out the best version of
what we are: soccer, history, joy, and passion.
#VibraElContinente
Legal disclaimer This release contains “forward-looking
statements”. These statements are based on the current expectations
and views of future events and developments of the management of AB
InBev and are naturally subject to uncertainty and changes in
circumstances. The forward-looking statements contained in this
release include statements other than historical facts and include
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“should”, “believe”, “intends”, “expects”, “anticipates”,
“targets”, “estimates”, “likely”, “foresees” and words of similar
import. All statements other than statements of historical facts
are forward-looking statements. You should not place undue reliance
on these forward-looking statements, which reflect the current
views of the management of AB InBev, are subject to numerous risks
and uncertainties about AB InBev and are dependent on many factors,
some of which are outside of AB InBev’s control. There are
important factors, risks and uncertainties that could cause actual
outcomes and results to be materially different including, but not
limited to, the effects of the COVID-19 pandemic and uncertainties
about its impact and duration and the risks and uncertainties
relating to AB InBev described under Item 3.D of AB InBev’s Annual
Report on Form 20-F filed with the SEC on 18 March 2022. Many of
these risks and uncertainties are, and will be, exacerbated by the
COVID-19 pandemic and the ongoing conflict in Russia and Ukraine
and any worsening of the global business and economic environment
as a result. Other unknown or unpredictable factors could cause
actual results to differ materially from those in the
forward-looking statements. The forward-looking statements should
be read in conjunction with the other cautionary statements that
are included elsewhere, including AB InBev’s most recent Form 20-F
and other reports furnished on Form 6-K, and any other documents
that AB InBev has made public. Any forward-looking statements made
in this communication are qualified in their entirety by these
cautionary statements and there can be no assurance that the actual
results or developments anticipated by AB InBev will be realized
or, even if substantially realized, that they will have the
expected consequences to, or effects on, AB InBev or its business
or operations. Except as required by law, AB InBev undertakes no
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statements, whether as a result of new information, future events
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AB InBev Media Relations media.relations@ab-inbev.com
CONMEBOL Media Relations prensa@conmebol.com
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