Essence Sugar,
Mechanical Engineer and Jacksonville,
Florida Resident, Wins It All
CITY OF
INDUSTRY, Calif., Sept. 4,
2024 /PRNewswire/ -- Torrid Holdings Inc.
("Torrid" or the "Company") (NYSE: CURV), a direct-to-consumer
apparel, intimates, and accessories brand in North America for women sizes 10 to 30,
announced Essence Sugar, a
29-year-old mechanical engineer from Jacksonville, Fla., as the grand prize winner
of the 2024 Torrid Model Casting Call. This was the brand's largest
ever nationwide model search with more than 11,000 applicants
across U.S. and Canada.
"Essence impressed us all from the minute we met her at the
Los Angeles Casting Event. Even with zero modeling experience, she
is so natural and comfortable in front of the camera—and more
importantly her vibrancy and authenticity really emulate the core
values of Torrid," said Vivian
Alhorn, Chief Marketing Officer. "We are absolutely
thrilled to introduce her to the world as the newest member of the
Torrid family."
The casting call lasted six months with in-store events at over
100 various mall locations nationwide and a selective review
process. Initially narrowed down to a top 30, candidates were
publicly voted to the top 10. The finalists traveled to
Los Angeles last month for a
professional model boot camp featuring a full day modeling
mentorship and content creation workshop, where Sugar showcased her
modeling abilities and secured the winning spot.
"I feel so overwhelmed with joy and excitement," said
Essence Sugar, 2024 Torrid Model
Casting Call winner, "to have this opportunity to continue to
work with Torrid—and create spaces where I see people that look
like me. There's this rare feeling you get when you are able to be
comfortable and confident in yourself. If I can contribute to other
people feeling this way, what more can I do with my life? I am just
so grateful."
Sugar will be featured in a Torrid 2025 campaign photoshoot,
receive a $2,000 cash prize and a
full year's wardrobe from Torrid (valued at $15,000). She also has the opportunity to be
signed with a global talent management agency. To learn more about
Sugar and the 2024 Torrid Model Casting Call, please visit
Torrid.com/CastingCall2024.
"We can't wait to work with Essence and continue to highlight
the other finalists in our marketing. This has been such an amazing
experience for all of us here at Torrid," said CMO Vivian
Alhorn. "The positive feedback we've received from the Casting
Call has been incredible, and we're already looking ahead to
2025…so stay tuned!"
About Torrid
Torrid is a direct-to-consumer brand of
apparel, intimates and accessories in North America aimed at fashionable women who
are curvy and wear sizes 10 to 30. Torrid is focused on fit and
offers high quality products across a broad assortment that
includes tops, bottoms, denim, dresses, intimates, activewear,
footwear, and accessories.
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SOURCE Torrid