ROCKFORD, Mich., Nov. 26,
2024 /PRNewswire/ -- The Work Group of Wolverine
World Wide, Inc. (NYSE: WWW) today announced the
appointment of industry veteran Mike
Maloney as its new Chief Product Officer. Mr. Maloney will
spearhead product development, merchandise strategy, and market
expansion initiatives for all brands within the Work Group,
including Wolverine, CAT Footwear, Bates, Harley-Davidson Footwear,
Merrell Work and Hytest. He will
report directly to Tom Kennedy,
President of the Work Group.
Mr. Maloney has more than 19 years of footwear industry
experience at prominent companies such as Adidas, Under Armour,
Columbia Sportswear, and Designer Brands. A seasoned product
expert, he possesses a unique blend of merchandising, product
development and design, and marketing expertise enabling him to
approach product strategy from multiple angles. Due to his
leadership in global categories and deep understanding of
licensing, Maloney is prepared to navigate the complexities of the
footwear market effectively.
"Mike's expertise will be instrumental in driving our Work Group
vision forward, enabling us to maximize our portfolio approach
through his expertise across merchandising, product innovation, and
strategy," said Mr. Kennedy. "Additionally, Mike's consumer-first
approach and experience in casual and athletic brands will advance
our ability to grow in adjacent categories, most prominently
lifestyle."
"I'm excited to join the team at Wolverine Worldwide during such
a pivotal moment for the organization," said Mr. Maloney. "The
direction we are taking in product innovation and brand strategy
aligns seamlessly with my vision of creating footwear that truly
enhances the lives of our consumers. I look forward to leveraging
my extensive experience to elevate our Work Group Brands and
develop cutting-edge solutions for the dedicated individuals who
depend on our footwear every day as well as create demand-driving
products that allow us to reach new consumers."
For more information, please visit Wolverine Boots, Cat
Footwear, Harley-Davidson, Bates, Merrell
Work and Hytest.
ABOUT WOLVERINE BOOTS AND APPAREL
Wolverine, the 141-year-old boot and clothing company, is on a
mission to honor the spirit and tenacity of the American worker and
build the next generation of skilled trades people. Taking pride in
crafting durable boots with unrivaled craftsmanship and the highest
quality materials, Wolverine is dedicated to serving hardworking
people all over the world. Through Project Bootstrap, Wolverine has
contributed over $2 million to
organizations in support of the skilled trades. For more
information, visit www.wolverine.com. Wolverine is a division of
Wolverine World Wide, Inc. (NYSE: WWW)
ABOUT CAT FOOTWEAR
Cat Footwear, the official footwear
licensee of Caterpillar, is committed to extending the Cat brand to
consumers around the world. Since 1994, Cat Footwear has been
igniting consumers' passion for the Cat brand. What began as a
small collection of work boots has grown into a global offering of
work boots and lifestyle shoes sold in nearly 140 countries and
territories around the world. Cat Footwear is trusted globally by
consumers for providing shoes that are as rugged, durable and as
unapologetic as Cat earthmovers, so that consumers can break new
ground. For more information, visit www.catfootwear.com. Cat
Footwear is a division of Wolverine World Wide, Inc. (NYSE:
WWW)
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SOURCE Wolverine