ROCKFORD, Mich., Nov. 19,
2024 /PRNewswire/ -- Wolverine®, the 141-year-old
boot and clothing company, has joined forces with the beloved
Mexican soft drink brand, Jarritos®, to launch a limited-edition
boot that's as bold and vibrant as the flavors it celebrates. The
Wolverine y Jarritos Trade Wedge boot was developed to honor
the hardworking individuals who infuse flavor and passion into
their everyday life. Whether you're shredding it at the skatepark
or tackling tough tasks on the jobsite, this boot adds a splash of
flavor to life's daily adventures.
"This partnership has been equally fun and rewarding for our
team as we were able to create a one-of-a-kind boot that reimagines
our existing Trade Wedge style with bold, Jarritos-inspired hues,"
said Lauren King, Senior Marketing
Director at Wolverine. "But our work with the Jarritos team is
about much more than just a boot. Together we're creating a
meaningful bond with consumers who seek authentic products rich in
culture and heritage."
Crafted with versatility at its core, the Wolverine y Jarritos
Trade Wedge Boot is expertly designed for both work and play.
Whether worn on the jobsite or out and about on the weekends, this
boot is the ultimate go-to choice for any occasion. Built on the
popular silhouette of Wolverine's Trade Wedge, these
limited-edition boots retain all the qualities of this beloved
style while infusing the vibrant Jarritos signature lime and
mandarin color palette. Each pair includes:
- Premium full-grain leather and canvas upper, built for
durability and style.
- Lightweight, 'Super Good' oil and slip-resistant rubber
outsole, providing excellent traction in various environments.
- Playful patterns and a custom bottle opener to crack open your
next bottle of Jarritos.
- Two sets of laces: Jarritos Mandarin and classic black,
allowing for personalized style.
"Partnering with Wolverine has been an incredible journey," said
Luis Fernandez, CEO at Jarritos.
"This collaboration not only brings together two iconic brands but
also celebrates the vibrant Mexican culture and flavors that
Jarritos is known for. We are thrilled to see our consumers enjoy a
product that embodies the spirit of both brands."
The Wolverine y Jarritos limited-edition boot is now available
at wolverine.com/jarritos and select WSS retailers across
the nation.
ABOUT WOLVERINE
Wolverine, the 141-year-old boot and clothing company, is on a
mission to honor the spirit and tenacity of the American worker and
build the next generation of skilled trades people. Taking pride in
crafting durable boots with unrivaled craftsmanship and the highest
quality materials, Wolverine is dedicated to serving hardworking
people all over the world. Through Project Bootstrap, Wolverine has
contributed over $2 million to
organizations in support of the skilled trades. For more
information, visit www.wolverine.com. Wolverine is a
division of Wolverine World Wide, Inc. (NYSE: WWW)
ABOUT JARRITOS®
Created in 1950, Jarritos are delicious fruit-flavored sodas
from Mexico. Sold in iconic glass bottles throughout
the U.S. the brand will celebrate its 75th year in 2025 and
offers 12 unique flavors. Jarritos flavors are mandarin, tamarind,
pineapple, fruit-punch, lime, grapefruit, strawberry, mango, guava,
passion fruit, Mexican Cola and watermelon. Each unique flavor
represents a delicious slice of the brand's Mexican heritage.
Jarritos is now distributed in 42 countries around the world. Find
out more at www.Jarritos.com.
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SOURCE Wolverine