With a proven track record in category
expansion, lifestyle brand now offers head-to-toe protection
Today, Canada Goose (NYSE:GOOS, TSX:GOOS) launches its
first-ever Footwear Collection, debuting two innovative styles for
men and women: the Snow Mantra Boots and the Journey Boots. As the
ultimate expression of the brand, this new category delivers on its
purpose and takes its acclaimed function-first design to another
level.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20211112005439/en/
Romeo Beckham wears the Canada Goose
Journey Boots in mid-grey/white. (Photo: Business Wire)
“Building new categories is a core competency for us and
footwear is the natural next step in our product portfolio,” said
Dani Reiss, President & CEO, Canada Goose. “Canada Goose
Footwear has been years in the making, as we defined and developed
this category unlike anything seen before – something that our
consumers have long been asking us for. This collection exemplifies
the Canada Goose lifestyle, standing the test of time and the
elements.”
The collection launches with a global campaign that explores
real stories of real people through three videos: Romeo Beckham;
Indigenous Artist & Activist, Sarain Fox; and Indigenous Leader
and Former NHL Player, Jordin Tootoo. Their powerful stories of
resilience and perseverance, of defining their own paths, are told
through Canada Goose’s Live in the Open ethos, which invites people
to express themselves freely without judgement. Living within that
ethos is a Force of Nature, detailing personal journeys, each
striving for their own metaphorical summit.
Gear testing is a fundamental part of the design process at
Canada Goose with its network of industry experts. For Footwear,
the brand tapped adventurers, athletes, researchers and
cinematographers to test the boots over a course of six months.
They embodied the mantra of living in the open, traversing
continents and logging thousands of kilometers, across diverse
terrain and a wide range of temperatures and weather
conditions.
The brand was inspired by its six-decade product archive for
this collection – a design technique that mirrors its approach to
outerwear and apparel, reimagining and reinventing its iconic
pieces. The Snow Mantra Parka served as the inspiration for the two
footwear styles, employing the same legendary features and
performance qualities. Canada Goose footwear is handcrafted by
experts and each pair are one-of-a-kind. The patina of the soft and
durable leather is a hallmark of its high-quality, a characteristic
that develops over time and tells a story of its adventures.
The Snow Mantra Boots are made of nylon, called Tundra Tech, and
leather, and are packed with the DNA of its namesake parka
counterpart. The boot is designed for use in extreme environments,
which requires a secure fit, as well as additional warmth and
comfort. The insulated liner molds to the foot shape over time to
create a unique and tailored fit. As with any Canada Goose product,
the features make it versatile and adaptable to wear and deliver
beyond extreme temperatures. Drawcords and cord-locks allow for
quick adjustments and seal out the elements, while the varied
lacing modes create different fits for wear in diverse
environments. The Snow Mantra Boot is available in black, white and
red for men and women.
The Journey Boots are equally at peak performance from the city
to off-the-grid adventures. The Journey is a performance luxury
hiking boot, handmade in Italy and inspired by vintage hiking
boots. The versatility and custom fit are also brought into this
style. The upper, constructed with just three pieces, guarantees
flexibility and as a result, enduring use, as it too will mold to
the foot’s shape. The scratch rubber bumper is a refined take on
protection, with the chamfered edge referencing the texture from
climbing shoes and providing protection from water or rock. The
Journey Boot comes in black, white/snowcap, tundra clay/camel for
women, and black, dark cedarwood/black, mid-grey/white for men; the
latter of which is made with suede.
Both styles are built with a waterproof membrane, creating a
fully sealed barrier. They’re each rated on the brand’s proprietary
Thermal Experience Index (TEI), just like its outerwear, another
testament to the performance and heritage of the styles. The Snow
Mantra Boot is a TEI 5, protecting in temperatures that reach -30°C
/ -25°F and below, while the Journey Boot is a TEI 2, designed for
0°C to -15°C / 32°F to 5°F.
Canada Goose relentlessly seeks to be sustainably innovative,
focused on enacting change and driving impact through its
HUMANATURE purpose platform, which unites its sustainability and
values-based initiatives. Canada Goose Footwear strengthens this
focus. The Snow Mantra and Journey Boots are made with responsibly
sourced TerraCare® Leather. TerraCare® is dedicated to using and
developing ecological tanning methods, resulting in lower water and
chemical consumption. Specific to innovation, the Snow Mantra Boots
are made with Primaloft® Gold Insulation and Primaloft® Aerogel,
allowing the boots to function under repeated compression, wear and
use, as well as retain and provide warmth when wet.
The brand’s 35+ stores will further support the storytelling
around the launch with dedicated retail theatre, and interactive
and immersive experiences that bring footwear to life as an
exhibition. All footwear purchased will be packaged in an exclusive
and limited-edition case that emphasizes the ultimate in protection
and durability in a functional model. Additionally, 3D vortex
murals in select cities around the world literally demonstrate a
Force of Nature, while Snapchat users are invited to try-on and
test-out each boot through augmented reality.
Canada Goose Footwear is available now in its stores around the
world, online at canadagoose.com and at select wholesale
partners.
About Canada Goose Founded in 1957 in a small warehouse
in Toronto, Canada, Canada Goose (NYSE:GOOS, TSX:GOOS) is a
lifestyle brand and a leading manufacturer of performance luxury
apparel. Every collection is informed by the rugged demands of the
Arctic, ensuring a legacy of functionality is embedded in every
product from parkas and rainwear to apparel and accessories. Canada
Goose is inspired by relentless innovation and uncompromised
craftsmanship, recognized as a leader for its Made in Canada
commitment. In 2020, Canada Goose announced HUMANATURE, its purpose
platform that unites its sustainability and values-based
initiatives, reinforcing its commitment to keep the planet cold and
the people on it warm. Canada Goose also owns Baffin, a Canadian
designer and manufacturer of performance outdoor and industrial
footwear. Visit www.canadagoose.com for more information.
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