Royal Bank of Canada
supporting young people during Covid-19 pandemic
- Virtual celebrations held by RBC Capital Markets
employees in Canada, U.S., U.K.,
France, Germany, Japan, Hong
Kong, Australia,
Barbados and Bahamas
- US$5 million donated to
over 50 charities worldwide
- Six UK charities – Teenage Cancer Trust, Ronald McDonald
House UK, Rainbow Trust, Great Ormond Street Hospital Children's
Charity, Demelza Hospice Care for Children, Noah's Ark Children's
Hospice
LONDON, June 17, 2021 /PRNewswire/ -- As part of a
global charitable initiative by Royal Bank of Canada, called RBC Charity Day for the Kids,
US$5 million is being donated to more
than 50 youth-focused charities around the globe, reaffirming RBC's
strong commitment to supporting youth organizations. What started
out in 2015 as Trade for the Kids, has progressively become a much
larger and more integrated global charitable initiative for all RBC
Capital Markets staff globally.
The troubling impacts of COVID-19 continue to affect many
children and young people around the world from increased poverty
to the greater stress caused by social isolation and lack of
in-person activities. RBC continues to strengthen its community
response efforts, and supports hundreds of youth mental health
organizations around the world.
To date, the annual fundraising event has raised US$20.2 million for 100
youth-focused charity partners around the world. This year's global
RBC Charity Day for the Kids event has expanded to more countries
around the world and is not just focused on donations but also
promoting the efforts of our charity partners to support young
people. Employees in Canada, U.S.,
U.K., France, Germany, Japan, Hong
Kong, Australia,
Barbados and Bahamas celebrated RBC's year-round culture of
giving and philanthropy by virtually taking part in a day full of
creative and engaging multimedia content.
In the U.K., where RBC Charity Day for the Kids celebrated its
fifth year, former patients, families and staff from six charities
(see full list of charities here) made the day compelling by
sharing their heart-felt, surprise webcam reactions to the reveal
of the RBC Charity Day the Kids' donation announcements with RBC
staff globally.
"Charities and non-profits globally, and in particular those
supporting youth mental health services, continue to feel
significant strain brought on by the impacts of the COVID-19
pandemic," said Derek Neldner, CEO
and Group Head of RBC Capital Markets. "There is a growing need to
provide necessary support services and resources to navigate these
extremely challenging times and RBC and its employees are proud to
rally support for these worthy initiatives. RBC Charity Day for the Kids is one of the many ways
in which our employees and clients have the opportunity to learn
more about supporting our youth through direct engagement with our
charity partners. We thank our charity partners for their
commitment to helping revive our communities, as well as our
employees and clients for living our culture of giving."
In 2020, RBC donated CA$140 million to charitable organizations
through cash donations and community investments.
For more on RBC Charity Day for the Kids and the
benefitting charities, click here.
About RBC
Royal Bank of Canada is a global financial institution with
a purpose-driven, principles-led approach to delivering leading
performance. Our success comes from the 86,000+ employees who
leverage their imaginations and insights to bring our vision,
values and strategy to life so we can help our clients thrive and
communities prosper. As Canada's
biggest bank, and one of the largest in the world based on market
capitalization, we have a diversified business model with a focus
on innovation and providing exceptional experiences to our 17
million clients in Canada, the
U.S. and 27 other countries. Learn more at rbc.com.
We are proud to support a broad range of community initiatives
through donations, community investments and employee volunteer
activities. See how at rbc.com/community-social-impact.
About RBC Capital Markets
RBC Capital Markets is
recognized by the most significant corporations, institutional
investors, asset managers, private equity firms, and governments
around the globe as an innovative, trusted partner with an in-depth
expertise in capital markets, banking, and finance.
We are well-established in the largest, most mature capital
markets with over 7,900 employees across North America, Europe, and the Asia-Pacific region in 58 offices and 14
countries, collectively encompassing more than 85% of global
investment banking activity each year.
About RBC Charity Day for the Kids
Launched in 2015 in
New York, RBC Charity Day for the
Kids – formerly known as RBC Trade for the Kids, is a day focused
on raising money and awareness of some of RBC's longstanding
charitable partnerships aimed at supporting children and youth. In
2021, RBC Charity Day was held for the fourth time globally across
North America, Europe, Asia
Pacific and the Caribbean,
supporting over 50 charities.
To date, through this initiative, RBC has donated US$20.2 million to 100 charities. For more on RBC
Charity Day for the Kids and the benefitting charities, click
here.
Media inquiries: Mark Hermitage:
+44-20-7653-4057
GOSH Charity
About Great Ormond Street Hospital and Great Ormond Street
Hospital Children's Charity:
Great Ormond Street Hospital is one of the world's leading
children's hospitals with the broadest range of dedicated,
children's healthcare specialists under one roof in the UK. The
hospital's pioneering research and treatment gives hope to children
from across the UK with the rarest, most complex and often
life-threatening conditions. Our patients and families are
central to everything we do – from the moment they come through the
door and for as long as they need us.
Great Ormond Street Hospital Children's Charity needs to raise
money to support the hospital to give seriously ill children, the
best chance for life. The charity funds research into pioneering
new treatments for children, provides the most up to date medical
equipment, funds support services for children and their families
and supports the essential rebuilding and refurbishment of the
hospital. You can help us to provide world class care for our
patients and families. For more information visit www.gosh.org
Noah's Ark
Noah's Ark Children's Hospice provides care
and support for babies, children and young people who have
life-limiting or life-threatening conditions, living across north
and central London. The majority
of the children they support are unlikely to reach their 18th
birthday. Their care team enable these children to have as high a
quality of life, and death, as possible. They support children to
lead fulfilling lives and experience moments of real joy, focusing
on what they're able to do, rather than on any perceived
limitations. At end-of-life, Noah's Ark provide them with
compassion, dignity and comfort. Noah's Ark Children's Hospice also
support families during their child's life and help them to face
the future with hope after their child has died.
Rainbow Trust Children's Charity
Rainbow Trust
Children's Charity supports families who have a child aged 0-18
years with a life-threatening or terminal illness. When a child has
a serious illness, family life is turned upside down and time
becomes more precious than ever. Rainbow Trust pairs each family
with an expert Family Support Worker who helps them at home, in
hospital and in the community.
Family Support Workers enable families to make the most of their
time together, helping them to cope. They provide practical and
emotional support, wherever families need it, for as long as it is
needed.
Support for the whole family can include listening to their
fears and anxieties; saving families time by driving them to
hospital appointments; helping explain illnesses, diagnoses and
treatments; spending time with a seriously ill child, keeping them
company during long appointments or hospital visits; organising fun
activities to support brothers and sisters; supporting families
with an ill baby on the neonatal unit; and if a child dies, giving
bereavement support which might include helping arrange a
funeral.
The COVID-19 pandemic has piled further unimaginable pressure
onto these parents and children, and Rainbow Trust Family Support
Workers continue to provide a lifeline to them. To find out
more visit rainbowtrust.org.uk.
Demelza
Find out more about Demelza at
www.demelza.org.uk, follow the charity on Facebook at
www.facebook.com/demelzahospice or @demelzahospice on Twitter.
Notes to editors:
- Right now, there are almost 50,000 children with terminal
conditions in the UK. And as more children live longer with their
conditions, there's increasingly urgent need to support them and
their families.
- For every parent, the health and happiness of their children is
the single most important thing in the world. But the reality is
any child could be born with or develop a terminal condition.
- Demelza provides specialist care and emotional support for
children with terminal conditions, whether in family homes across
East Sussex or in the family
hospices in Sittingbourne and Eltham. Demelza can help families and
their loved ones enjoy their time together, for as long as they
have.
- The unique support we give comes at a price, and at present
we're only reaching 20 per cent of the children that we could help.
As a charity, we're almost entirely dependent on the generosity of
our supporters to provide the funds that keep our services going.
Please help us make sure every family and child can depend on us
when they need us most.
For further information, please contact:
Kate Barber
PR and Communications Manager
Tel: 07889 565241
Email: kate.barber@demelza.org.uk
Teenage Cancer Trust
- Every day, seven young people aged 13-24 hear the words "you
have cancer".
- Teenage Cancer Trust puts young people in the best possible
place, physically, mentally and emotionally, for their cancer
treatment and beyond.
- We do it through our expert nurses, support teams, and hospital
units. And we're the only UK charity dedicated to providing this
specialised nursing care and support.
- Teenage Cancer Trust is a registered charity: 1062559
(England & Wales), SC039757 (Scotland).
Ronald McDonald House Charities UK
- Ronald McDonald House Charities UK was founded 32 years ago and
in this time has supported nearly 50,000 families.
- Ronald McDonald Houses provides free 'home away from home'
accommodation for families so they can be moments away from their
child in hospital.
- To ensure the Charity can continue to support families for
another 30 years, Ronald McDonald House Charities UK relies on the
generosity of supporters and fundraisers, including McDonald's
customers, without whom it would be unable to continue its
work.
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