TIDMSIS
Science in Sport PLC
02 August 2021
2 August 2021
AIM: SIS
Science in Sport plc
("Science in Sport" or "the Company")
New PhD Nutrition 'Life' Range
Science in Sport, the premium performance nutrition company
serving elite athletes, sports enthusiasts and the active lifestyle
community, is pleased to announce the launch of a major new product
range, 'Life', to be sold under its active lifestyle nutrition
brand, PhD Nutrition ("PhD").
The new range marks a significant expansion of PhD's offering
and has been designed as a comprehensive range of premium
supplements that optimise both physical and mental well-being. The
range includes products that promote gut health, sleep quality,
mental performance and metabolic wellness. It is expected to appeal
to a wide range of consumers, including both PhD's core active
lifestyle audience and those interested in broader well-being.
The new range comprises eight products, 'Complete', 'Reset',
'Mind', 'Vital', 'Relax', 'Move', 'Boost' and 'Digest'. Each
product is formulated to enhance particular aspects of health, and
the range as a whole supports physical and mental function
throughout the day.
All the products were developed following extensive research, in
line the Group's science-led approach to product development, and
in collaboration with athletes and members of the active lifestyle
community.
Brief details on each of the new products are below:
-- 'Complete' - a new-generation, plant-based, meal replacement
product, which contains 23 key vitamins and minerals. It is
available as a powder in a range of flavours, and can be mixed with
water or almond milk to create a shake, added to foods or
smoothies, or used as a cooking ingredient;
-- 'Reset' - a night-time formula of amino acids and minerals
that promotes quality sleep. It is available as capsules, a hot
chocolate drink and as a juice;
-- 'Mind' - a research driven blend of key nootropics,
adaptogens and amino acids that supports optimal mental performance
and helps to reduce fatigue. It is available as capsules, a powder
and as a juice;
-- 'Vital' - a research driven blend of vitamins, minerals and
active ingredients that supports optimal health and metabolic
wellness. It is available as capsules, powder and as sugar-free
gummies;
-- 'Relax' - a research driven blend of adaptogens, nootropics
and botanicals that support mental wellbeing. It is available as
capsules;
-- 'Move' - a tailored combination of collagen, vitamins and
minerals that maintains joint and bone strength and health. It is
available as capsules and powder;
-- 'Boost' - a blend of vitamin C, zinc and beta glucans that
boosts your immune system. It is available as capsules and in
effervescent tablets; and
-- 'Digest' - a research driven blend of gut-friendly cultures
that support healthy gut function. It is available as a powder,
capsules and sugar-free gummies.
Stephen Moon, Chief Executive Officer of Science in Sport plc,
said:
"This is a major launch for PhD, our active lifestyle nutition
brand, its biggest of the year. The new 'Life' range is
comprehensive and designed to support a healthy, active lifestyle.
We have used the latest scientific research to formulate products
that promote physical and mental wellness throughout the day, and
help to achieve peak performance.
"The range brings exciting new products to existing PhD
Nutrition customers and will appeal more broadly to people wishing
to boost their general well-being."
For more information about the Life range, visit:
www.phd.com/Life
Science in Sport plc T: 020 7400 3700
Stephen Moon, CEO
James Simpson, CFO
KTZ Communications T: 020 3178 6378
Katie Tzouliadis
Dan Mahoney
About Science in Sport plc
www.sisplc.com
Headquartered in London, Science in Sport plc is a leading
sports nutrition business that develops, manufactures and markets
innovative nutrition products for professional athletes, sports and
fitness enthusiasts and the active lifestyle community. The Company
has two highly regarded brands, PhD Nutrition, a premium
active-nutrition brand targeting the active lifestyle community,
and SiS, a leading endurance nutrition brand among elite athletes
and professional sports teams.
The two brands are sold internationally through the Company's
phd.com and scienceinsport.com digital platforms, third-party
online sites, including Amazon and Tmall, and an extensive retail
distribution in the UK and internationally, including major
supermarkets, high street chains and specialist sports retailers.
This omnichannel footprint enables the Company to address the full
breadth of the sports nutrition market, forecast to be GBP13
billion worldwide by 2023.
PhD is one of the UK's leading active nutrition brands with a
reputation for high quality and product innovation. The brand has
grown rapidly, based on its core protein powders, since its launch
in 2005. The range now comprises powders, bars and supplements,
including the high protein, low sugar range, PhD Smart. PhD brand
ambassadors include leading fitness influencers Ross Edgley and Obi
Vincent. The PhD brand is an official partner to the Tough Mudder
Challenge and Race Series.
SiS, founded in 1992, has a core range comprising gels, powders
and bars focused on energy, hydration and recovery. SiS is an
official sports nutrition supplier to over 250 professional teams,
organisations and national teams around the world, including INEOS
Grenadiers Cycling Team. SiS supplies more than 150 professional
football clubs in the UK, Europe and the USA and is Performance
Research Partner to the English Football Association.
For further information, please visit phd.com and
scienceinsport.com
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