Alchimie Signs a Partnership With LG Channels to Strengthen Its Footprint in Europe on the AVOD and FAST Markets
09 Mayo 2022 - 10:45AM
Business Wire
Regulatory News:
ALCHIMIE (FR0014000JX7 – ALCHI –
Eligible PEA-PME), an OTT (over the top) subscription video on
demand (SVoD) platform featuring original and exclusive thematic
channels published jointly with media groups and talents, today
announces the strengthening of its footprint in Europe in the AVOD
and FAST1 markets following the signing of a partnership with LG
Channels. LG Channels is a free, premium content streaming service
to provide an enhanced viewing experience for LG smart TV
customers. Alchimie Channels will be available on LG Smart TVs
models running webOS 3.0.
In the same logic as its partnership
with Samsung TV Plus, several million LG Smart TV users in Germany,
the UK, France, Spain and Italy now have free access to 23 channels
distributed by Alchimie. Through this partnership, Alchimie
consolidates its position in the promising AVOD and FAST
markets.
The 23 channels are available on LG
Channels, pre-installed on LG Smart TVs, and are tailored to local
content. Addressing many themes, they include for example reports
on current affairs with leading brands (Euronews), films and series
to discover or rediscover (Movies Central by TVPlayer, Krime),
exciting documentaries to explore our world (Explore by TVPlayer)
or better understand our society (Humanity Documentaries), dreams
and leisure to escape (Luxe TV, Surf World TV, L'Atelier des Chefs,
Télézap, Motorsport TV).
Alchimie's platform, its
distribution technology and its catalog of quality content allow LG
Electronics to offer thematic content that is relevant to its
users' expectations.
Pauline Grimaldi d’Esdra, CEO of
Alchimie comments: « We are delighted to sign this partnership
with LG Electronics and I thank them for their trust. Benefiting
from LG's audience, Alchimie increases the visibility of its
channels to the millions of European users. Moreover, this
partnership strengthens us on the AVOD and FAST markets on which we
wish to develop this year ».
***
General meeting: June 8, 2022.
About Alchimie
Alchimie is a channel factory: a unique video platform in
partnership with talents and media to co-publish their own thematic
channel. Alchimie has a content catalog established among 300
renowned partners (Arte, France TV distribution, ZDF Entreprises or
Zed). Alchimie partners with 110+ talents (celebrities,
influencers), brands and media groups to create new channels (The
Big Issue, Army Stories, Poisson Fécond, Vaughan, Scène de Crime,
Point de Vue) which are then distributed on more than 60
distribution platforms (TVPlayer, Amazon, Orange, Movistar,
Samsung, Huawei, etc.) constantly expanding its audience and
consequently its revenues. In 2019, Alchimie acquired TVPlayer, the
largest independent OTT platform in the UK.
For more information: www.alchimie-finance.com /
www.alchimie.com
1 AVOD: Ad-supported Video-On-Demand, ad-supported content on
demand FAST: Free Ad-supported Streaming TV, linear OTT channels
financed by advertising
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version on businesswire.com: https://www.businesswire.com/news/home/20220509005799/en/
Alchimie Stéphane Taillefer Directeur Financier
investors@alchimie.com
NewCap Thomas Grojean/Louis-Victor Delouvrier Relations
investisseurs alchimie@newcap.eu 01 44 71 94 94
NewCap Nicolas Merigeau Relations Médias
alchimie@newcap.eu 01 44 71 94 98
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