Solution utilizes Google Cloud's Vertex AI to
dramatically improve captioning efficiency, cutting production time
and costs
NEW
YORK and SUNNYVALE,
Calif., Sept. 24, 2024 /PRNewswire/ -- Warner
Bros. Discovery and Google Cloud today announced the deployment of
a new, AI-powered captioning solution (referred to internally as
"caption AI") in the United States
that utilizes Google Cloud's Vertex AI platform. Initially being
applied to unscripted programming, this captioning solution's
innovative technology is transforming the way Warner Bros.
Discovery can create and deliver captions, significantly reducing
production time and costs, while enhancing the quality of its
captioning for domestic viewers.
Captioning has traditionally been a labor-intensive and
time-consuming process. To maintain high levels of accuracy, Warner
Bros Discovery's captioning solution incorporates a workflow that
utilizes Google Cloud's Vertex AI platform to
optimize captioning, coupled with human-oversight for quality
assurance. This data-driven approach enables Warner Bros. Discovery
to continuously refine and train the caption AI workflow, further
reducing errors and striving to deliver consistently precise
captions.
Notable metrics include:
- Time Savings: The caption AI workflow reduces caption
file creation time up to 80% compared to manual captioning.
- Cost Efficiency: The caption AI workflow cuts captioning
costs up to 50%, enabling Warner Bros. Discovery to allocate
resources more effectively.
"Providing viewers with high-quality captions is incredibly
important to Warner Bros. Discovery," said Avi Saxena, CTO, Direct to Consumer, Warner
Bros. Discovery. "Working with Google Cloud to utilize Vertex AI
within Warner Bros. Discovery's caption AI workflow has not only
helped to accelerate our captioning process, but also has improved
our efficiency and speed, while reducing costs."
"AI has the potential to transform a variety of processes across
the media and entertainment industry that deliver real business
impact," said Thomas Kurian, CEO,
Google Cloud."With its captioning solution, Warner Bros. Discovery
is seeing an incredible example of how AI agents can save
organizations time and money."
About Warner Bros. Discovery:
Warner Bros. Discovery
(NASDAQ: WBD) is a leading global media and entertainment company
that creates and distributes the world's most differentiated and
complete portfolio of branded content across television, film,
streaming and gaming. Available in more than 220 countries and
territories and 50 languages, Warner Bros. Discovery inspires,
informs and entertains audiences worldwide through its iconic
brands and products including: Discovery Channel, Max, discovery+,
CNN, DC, TNT Sports, Eurosport, HBO, HGTV, Food Network, OWN,
Investigation Discovery, TLC, Magnolia Network, TNT, TBS, truTV,
Travel Channel, MotorTrend, Animal Planet, Science Channel, Warner
Bros. Motion Picture Group, Warner Bros. Television Group, Warner
Bros. Pictures Animation, Warner Bros. Games, New Line Cinema,
Cartoon Network, Adult Swim, Turner Classic Movies, Discovery en
Español, Hogar de HGTV and others. For more information, please
visit www.wbd.com.
About Google Cloud
Google Cloud is the new way to the
cloud, providing AI, infrastructure, developer, data, security, and
collaboration tools built for today and tomorrow. Google Cloud
offers a powerful, fully integrated and optimized AI stack with its
own planet-scale infrastructure, custom-built chips, generative AI
models and development platform, as well as AI-powered
applications, to help organizations transform. Customers in more
than 200 countries and territories turn to Google Cloud as their
trusted technology partner.
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SOURCE Google Cloud