The Iconic Beauty Brand Known for Innovative,
High-Performance Makeup Expands Community with Amazon Launch
Smashbox, the legacy, cruelty free beauty brand renowned for
studio-grade, high-performance makeup, and artistry made easy,
announces its launch in the U.S. Amazon Premium Beauty store. The
dedicated Smashbox storefront extends the accessibility of its
cutting-edge cosmetics and The Original Photo Finish Smooth and
Blur Primer, the #1 Prestige Vegan and Cruelty-Free Face Primer in
the U.S.* to the wide audience of Amazon customers.
Within the brand’s dedicated Amazon Premium Beauty store, U.S.
customers can explore its prestige product assortment, learn about
the innovative, high-performance formulations, and receive
personalized recommendations. The launch includes the Primer Finder
a tool designed to assist customers in finding primer matches based
on skin concerns and goals and their desired skin benefit. The tool
is exclusive to Amazon and tailored to the format its customers are
accustomed to, which includes hot spots with shoppable links and
product education.
Smashbox is an authority on primers and offers seven different
primer types for specific desired skin and makeup outcomes. Its
Original Photo Finish Smooth and Blur Primer was developed by
Smashbox Founder Davis Factor to meet the needs of its most
discerning makeup artistry community as their secret weapon on set.
A cult-favorite and insider secret amongst makeup artists, it was
introduced to consumers in 2000.
“Our commitment to meeting the evolving needs of our consumers
is unwavering and as Smashbox joins Amazon’s rapidly expanding U.S.
Premium Beauty store, we're not just broadening our reach, but
reaffirming our dedication to putting the customer first," said
Tara Simon, Global Brand President, Too Faced and Smashbox, The
Estée Lauder Companies. “We see a real opportunity to introduce our
cult-classic Original Photo Finish Smooth and Blur Primer to a new
U.S. Amazon Premium beauty customer who appreciates beauty products
that are proven to perform, and providing broader access to our
existing Smashbox fans.”
Amazon customers can now explore a wide array of Smashbox
studio-vetted makeup products, including bestsellers such as the
Smashbox Original Photo Finish Smooth & Blur Primer, Always On
Longwear Matte Liquid Lipstick, and Halo Healthy Glow Tinted
Moisturizer SPF 25. Smashbox latest cult-favorite formula
adoptions, Smashbox X BECCA Under Eye Brightening Corrector, and
Smashbox X BECCA Shimmering Skin Perfector Pressed Highlighter,
will also be available for purchase on the storefront. Prime
members can enjoy fast, free shipping on all orders.
Since its inception almost three decades ago, Smashbox has been
at the forefront of makeup innovation. Known for long-lasting,
pigment-rich formulas beloved by professionals, makeup novices, and
everyone in between, the brand pushes boundaries within prestige
beauty to meet and embrace the diverse and evolving needs and
preferences of Millennial and Gen Z consumers. Amazon enables
Smashbox to seamlessly deliver its legacy-brand expertise and easy
artistry ethos to its community with an agile, indie spirit.
Follow @smashboxcosmetics and @amazon on social and shop the
Smashbox Amazon Premium Beauty store at
http://www.amazon.com/smashbox.
ABOUT SMASHBOX COSMETICS:
“Everything carries out of the studio into reality.” – Davis
Factor
Born in a Los Angeles photo studio in 1990 by acclaimed
celebrity and fashion photographer Davis Factor, Smashbox very
quickly became a creative hub for world-class photographers,
actors, models and musicians. The creative energy on set showed no
signs of slowing down – except when the team had to stop for makeup
touch ups. In 1996, Smashbox Cosmetics was officially born.
In 2000, Davis created the Original Photo Finish Smooth &
Blur Primer, our original long-lasting primer. Now a cult-favorite,
the formula helps makeup look flawless, feel better, and last
longer—all day, every day, on set, and after the shoot wraps.
Today, Smashbox carries that legacy with studio-grade,
high-performance makeup that makes artistry easy—and
camera-ready.
ABOUT THE ESTÉE LAUDER COMPANIES
The Estée Lauder Companies Inc. is one of the world’s leading
manufacturers, marketers, and sellers of quality skin care, makeup,
fragrance, and hair care products, and is a steward of luxury and
prestige brands globally. The company’s products are sold in
approximately 150 countries and territories under brand names
including: Estée Lauder, Aramis, Clinique, Lab Series, Origins,
M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London,
Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty,
Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN
PARIS, Too Faced, Dr.Jart+, and the DECIEM family of brands,
including The Ordinary and NIOD.
*Source: Circana / U.S. Prestige Beauty Total Measured Market,
Prestige Brand Classification, Cruelty-Free & Vegan Face Primer
Dollar Sales, 12 months ending April 2024
ELC-B
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version on businesswire.com: https://www.businesswire.com/news/home/20240808170631/en/
Investors: Rainey Mancini rmancini@estee.com The Estée Lauder
Companies Media: Jill Marvin jimarvin@estee.com Smashbox: Catherine
Bomboy Dougherty cdougher@estee.com
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