Videogame Sales Rise In September, Snap 6-Month Losing Streak
19 Octubre 2009 - 6:00PM
Noticias Dow Jones
The U.S. videogame industry returned to growth in September,
snapping six months of contraction as consumers responded to
hardware price cuts and a slate of new music games.
Sales of videogame software and consoles rose 1% to $1.28
billion in September, according to data-tracker NPD Group Inc. The
monthly rise was the first since February.
The sales growth, which met expectations, came amid price cuts
on the three major videogame consoles--Sony Corp.'s (SNE)
PlayStation 3, Microsoft Corp.'s (MSFT) Xbox 360 and Nintendo Co.
Ltd.'s (NTDOY, 7974.OK) Wii--and the launch of Electronic Arts
Inc.'s (ERTS) "The Beatles: Rock Band" and Activision Blizzard
Inc.'s (ATVI) "Guitar Hero 5."
The stronger numbers suggest consumer spending on home
entertainment is picking up in time for the crucial holiday
shopping season. The industry, previously believed to be
recession-proof, was hit by a drop-off in consumer spending as
layoffs picked up steam.
Cuts in console prices played a major role in jump-starting
sales. In September, Sony cut the price tag by $100 on its
PlayStation 3 to $299, pushing sales about 110% higher to 491,800
units, according to NPD. Microsoft followed by trimming prices on
its Xbox 360 Pro and Elite models by up to $100. For the month,
Xbox sales increased 1% to 352,600 units, NPD said. Later in the
month, Nintendo shaved $50 off the price of its Wii console.
As for software, Microsoft's "Halo 3" was the runaway
top-selling game with sales of 1.52 million copies, while
Nintendo's "Wii Sports Resort" followed with 442,000 in sales.
"Madden NFL 10" for the Xbox 360 was third with 289,000 copies
sold.
Among music videogames, Electronic Arts' "The Beatles: Rock
Band" posted sales of 254,000 copies for the Xbox and ranked fifth,
while a version for the Wii sold 208,600 copies and ranked 10th.
Activision's "Guitar Hero 5" for the Xbox saw sales of 210,800
copies and ranked ninth.
-By Ben Charny, Dow Jones Newswires; 415-765-8230;
ben.charny@dowjones.com