Summit to Convene Prominent U.K. Journalists
and Industry Leaders, including Kamal
Ahmed, Joanna Gosling,
Sam McAlister and more
Stagwell to Unveil a New U.K. Version of the
News Advertising Study, Highlight the Power of the News Audience
and Debunk Common Brand Safety Misconceptions
LONDON, Sept. 18,
2024 /PRNewswire/
-- Stagwell (NASDAQ: STGW) today
announced the speakers for its London Future of News summit coming
up on September 26, 2024, at
Stagwell's EMEA headquarters in London's Blue Fin Building.
During the event, Stagwell will debut groundbreaking research
conducted by HarrisX fielded among 25,000 U.K. respondents.
Tailored specifically to the U.K. consumer marketplace, this study
builds upon Stagwell's News Advertising Study released in May,
which proved it is safe for brands to advertise adjacent to quality
news content agnostic of the topic.
"Brands are missing out by not advertising in quality news,"
said Chairman and CEO of Stagwell Mark Penn. "News is a critical
marketing vehicle essential to business success, and we're excited
to expand our future of News initiative to the U.K. and share our
findings on a global stage."
Stagwell is proud to introduce new partners across publishing
and the industry to our Future of News initiative. These partners
include The Associated Press, Conscious Advertising Network,
Gannett, The Guardian US, The Hill, The Independent, NewsNation,
Newsweek, Nexstar, New York Post, Ozone, The Rebooting, Reuters,
USA Today and World Media Group.
These publishers and industry leaders will join Stagwell's existing
cohort including Ad Fontes Media, Axel
Springer, Axios, Business Insider, POLITICO, The New
York Times, The Trade Desk, The Wall Street Journal and The
Washington Post.
"Our May study debunked myths around brand safety in news and
identified a significant, under-tapped audience of news consumers,"
said Founder and CEO of HarrisX Dritan Nesho. "Time and again we're
seeing that ads appearing next to so-called 'not brand safe' news
content perform just as well as ads next to 'brand safe' content.
The findings of our U.K. study are decisive."
The summit will commence with Penn unveiling the research
results, followed by two panel discussions:
Panel I: Being A Journalist Today – Stories from the
Field: A moderated conversation about the journalists today who
are breaking down barriers, holding truth to power, and shining a
light on the issues that matter most- despite the most difficult
and dangerous of circumstances, featuring:
- Kamal Ahmed, Director of Audio
and Presenter, The Daily Telegraph
- Matt Barbet, Anchor, Sky News
- James Harding, Editor & Founder, Tortoise Media
- Sam McAlister, Author, Executive Producer and LSE Senior
Fellow
- Spriha Srivastava, International Executive Editor, Business
Insider
- Jerome Starkey, Defence Editor, The Sun
- Moderated by Joanna Gosling,
Author, Broadcaster and Journalist
Panel II: Why News Works for Brands: Investment in
advertising on news platforms is not only brand safe, but also
lends itself to a strong return on investment. This session will be
an interactive dialogue with business leaders sharing their
perspectives on the value of news and how to maximize impact
through tailored marketing, featuring:
- Ross Easton, Director of
External Affairs, Energy Networks Association
- Mark Evans, Marketing Society
Honorary Fellow and Executive Marketeer
- Tina Fegent, Co-Chair, Conscious Advertising Network
- Moderated by Mark Penn, Chairman
and CEO, Stagwell
To learn more and get involved, contact
futureofnews@stagwellglobal.com.
About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built
to transform marketing. We deliver scaled creative performance for
the world's most ambitious brands, connecting culture-moving
creativity with leading-edge technology to harmonize the art and
science of marketing. Led by entrepreneurs, our specialists in 34+
countries are unified under a single purpose: to drive
effectiveness and improve business results for their clients. Join
us at www.stagwellglobal.com.
About HarrisX
HarrisX is a leading global research consultancy that regularly
conducts major market research, public policy polling and social
science studies and consulting engagements in more than 40
countries around the world. It is a proud member of Stagwell Global
(STGW). Learn more at www.harrisx.com.
Contact
Madison
Wick
Pr@stagwellglobal.com
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SOURCE Stagwell Inc.