Surcheros® Enters South Carolina with Multi-Unit Franchise Deal
13 Agosto 2024 - 7:30AM
Business Wire
Emerging Fresh-Mex Brand Accelerates Expansion
into New Markets Across the Southeast
Surcheros®, a community favorite rooted in bold
flavors with Southern hospitality, is excited to announce its
expansion into South Carolina. The fast-casual favorite plans to
open four new locations in the Columbia area over the next four
years, with the first restaurant in Forest Acres set to open in
November 2024. This news follows Surcheros' recent announcement to
enter Tennessee, marking the brand's expansion into two new states.
With these steady developments, Surcheros aims to broaden its
footprint and strengthen its presence across the Southeast by
capitalizing on key markets.
“This is a significant milestone for us as we continue to expand
across the Southeast and strengthen our franchise network with
partners who share our vision,” said Luke Christian, Founder and
CEO for Surcheros. “Andrew Powell is a strong example of the type
of franchise partners that we seek to help drive our growth and
shared success. We look forward to working with him and his family
and bringing our Southern Hospitality to South Carolina.”
Bringing over 20 years of experience in the food and beverage
industry, the units will be managed by new franchisee, Andrew
Powell. A native of Macon, Georgia, Powell’s impressive resume
includes working at the five-star Palmer's Village Cafe in St.
Simon's Island and managing large-scale catering events with Dining
Innovations in Asheville, NC.
“We chose to partner with Surcheros because of several reasons,
including their commitment to using the freshest ingredients and
their strong focus on community involvement,” said Powell. “What
really stood out to us was how they engage with the communities
they serve. We’re eager to bring that same dedication to Columbia
and become an active, supportive part of the community.”
Surcheros currently operates 30 restaurants across Georgia and
Florida. Earlier this year, the company announced plans to open 100
restaurants within the next five years, with 15 to 20 locations
expected to open in the next 10 to 18 months.
“Columbia has always been a target market for us, with its
strong business community, family presence, and vibrant student
population,” said Jake Philpotts, Vice President of Business
Development and Franchise Relations for Surcheros. “The streamlined
growth from these multi-unit deals demonstrates our profitability
as we plan to triple in size by 2026 in both in our home state of
Georgia and across the Southeast.”
Surcheros’ growth is supported by several multi-unit deals, with
a continued focus on suburban areas and communities with a college
or university presence.
“Not only do we feel grateful to have the opportunity to serve
Columbia, my expecting wife and I have recently decided that we
want to call Columbia home. We have been welcomed with warmth and
hospitality that we intend to reciprocate to these communities,”
added Powell.
For more information about Surcheros, including franchising
opportunities, visit www.surcheros.com or follow on social
@Surcheros.
About Surcheros
Surcheros is the brainchild of entrepreneur Luke Christian. His
formula: Bringing together big taste and bold flavors with the
Southern hospitality of his youth. The brand offers Tex Mex meals
served with exceptional service, where guests are warmly welcomed
like dear friends every visit. This has been the core of the
business since its start in 2007 and contributes to its success as
being a community favorite.
Surcheros invites guests to customize meals to their tastes.
Guests may build burritos, tacos, quesadillas, salads and more by
choosing from perfectly grilled meats to a wide selection of
toppings and signature sauces. Each meal is prepared fresh and to
order. The family-friendly menu also offers meals for the Lil’ Ones
with their kids menu.
In 2017, Luke and his wife, Nicole, opened up their business for
others to share in their vision for growth and love of community.
Franchising launched across South Georgia and into Florida as the
re-branded Surcheros and continues to expand its presence
today.
Interested in joining the Surcheros family? Learn more at
www.surcheros.com/franchising.
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Kaitlyn Ianiro Kaitlyn@inklinkmarketing.com 305.631.2283